In his new role, Blomgren will report to Banijay’s Chief Executive Officer, Marco Bassetti.
Production company Banijay has appointed Lars Blomgren as Head of Scripted for the EMEA region. Focussing on the non-English side of the scaled-up scripted offering, Blomgren will work in partnership with the group’s producers across Europe, the Middle East and Asia, to grow the pipeline of titles in the space.
Blomgren will be tasked with driving collaboration across the non-English scripted footprint, identifying new prospects and partnerships to optimise investment. The role will also give him responsibility for forging co-production opportunities between English speaking markets and EMEA-based labels.
Before Banijay acquired Endemol Shine Group, Blomgren worked at the latter where he spent the last two years spearheading the business’ non-English scripted production engine. In 2019, Endemol was responsible for 69 productions, growing from 50 the previous year, including Bron, Penoza, Caliphate, Beforeigners and Queens as well as new series, Vinterviken 2021, The Idhun Chronicles and Bombay Begums.
In his new role, Blomgren will report to Banijay’s Chief Executive Officer, Marco Bassetti.
Commenting on his new role, Blomgren said: “It is an honour to lead this unrivalled network of scripted producers whose work I so admire. With exceptional talent and a sharp, coordinated strategy which encourages independence and collaboration, we are in a brilliant position to offer bold and original programming to all broadcasters and platforms. I am very much looking forward to working with old friends and getting to know new ones across the business.”
Bassetti remarked: “Lars is a great addition to our evolving global team. Having been at the forefront of the non-English language scripted operations at ESG, he is well-versed in building partnerships and maximising on investments in this arena and now, with an even broader portfolio of businesses, there is no doubt he can further develop our offering of high-quality content with the cross-border appeal.”
