Throughout her 15-year career, she also held the position of VP of Finished Programmes, Formats, Co-Productions and Pre-Buys at Keshet International.
BBC Studios has announced the appointment of Rose Hughes as its new Senior Vice President of Global Format Sales. Hughes will lead the Global Format Sales team and oversee the sales strategy for both unscripted and scripted formats, reporting directly to Jacob de Boer, EVP of Global Entertainment. This marks a return to BBC Studios for Hughes, who previously served as Senior Sales Executive, Formats Licensing for the Nordics and Benelux.
With 15 years of experience in TV distribution, Hughes brings expertise across various genres. She joins BBC Studios from Seven One Studios, where she held the position of VP of Sales, working alongside acclaimed producers such as Snowman and CPL. Additionally, Hughes played a key role in reviving Married at First Sight New Zealand and facilitated a CBS pilot adaptation of the German scripted format Einstein. She also spearheaded brand partnerships, including an AVOD and FAST deal with Nine Australia featuring over 900 hours of Married at First Sight content.
Prior to her role at Seven One, Hughes served as VP of Finished Programmes, Formats, Co-Productions, and Pre-Buys at Keshet International, where she managed sales strategies across Digital, Scandinavia, the UK, the US and Canada.
Jacob De Boer, EVP of Global Entertainment said: “I’m delighted to welcome Rose back to BBC Studios to lead our Global Format Sales, a pivotal role for driving commercial revenues of the business. Bringing with her a fantastic track record and a wealth of experience she is the ideal person to take our globally renowned unscripted and scripted formats to even more audiences around the world.”
Hughes added: “Globally iconic brands like The 1% Club, Dancing with the Stars, The Great Bake Off, The Office and Ghosts showcase the incredible depth of BBC Studios’ catalogue. With world-leading creators delivering a pipeline of exciting new formats such as radical reality dating format, The Honesty Box, anti-love story Homebound 3.0, and noir thriller Blackshore, it’s an inspiring time to return. I’m eager to expand beloved brands and bring innovative new formats to even wider audiences.”
Hughes will assume her new role in February 2025.
