The award was won for its global campaign – launched during the 2020/21 football season – called 'Love it Like the First Time'.
BeIN Media Group won the ‘Most Creative Digital Campaign of the Year’ award at the IABM (International Trade Association for the Broadcast and Media Industry) Awards 2020 this week.
The award was won for its global campaign – launched during the 2020/21 football season – called Love it Like the First Time. The campaign also included beIN’s first global competition, rolled out across 43 countries, called My Best Memento that went on to be a huge viral success.
The basis of the overall campaign was to inspire hope in fans despite all the difficulties of the pandemic, in particular, to celebrate the start of the new football season across the Middle East & North Africa (MENA), Asia-Pacific, France, Turkey and North America.
The campaign celebrated a fresh start to football across the globe and included the best football leagues and competitions including the English Premier League, Spain’s LaLiga, France’s Ligue 1, Italy’s Serie A, the UEFA Champions League, UEFA Europa League, UEFA Nations League, AFC Champions League, CAF Champions League and more.
Established in 1976, IABM is a highly influential voice for the broadcast and media industry, being its international trade association, whose 500 members cover the entire broadcast and media technology supply chain.
IABM’s work has become increasingly important this year in light of the technological challenges facing the broadcast industry due to the Covid-19 pandemic.
The IABM Awards 2020, which took place this week and – for the first time – were held virtually, celebrated and recognised standout achievements and new solutions in broadcast and media throughout the year. With submissions judged by an independent panel of experts, the participants in this year’s IABM Awards were leaders in both the broadcast and digital industries.
Commenting on the award, acting CEO of beIN MENA, Mohammad Al-Subaie, said: “We were very proud to take part in this year’s prestigious IABM Awards and also to win the Most Creative Digital Campaign of the Year title. Despite a challenging year for the whole industry, we are pleased to see we played a small part in inspiring people, across the MENA region and the globe, through the power of sport and entertainment. Our expertise in the industry and ability to adapt has showcased the resilience that our company has to face any challenge. We look forward to many more successes next year.”