BeIN's football highlights will be available on the Discover tab for Snapchat users in the MENA region.
BeIN Sports, the Official Broadcaster of the FIFA World Cup Qatar 2022, has partnered with Snap Inc. to deliver football content to the platform’s users in the Middle East and North Africa.
The Discover partnership will see BeIN Sports launch dedicated football highlights shows covering all the best moments from the ongoing football season and the FIFA World Cup Qatar 2022.
The agreement was signed at BeIN’s MENA headquarters in Doha by Mohammad Al-Subaie, CEO of BeIN MENA, and Hussein Freijeh, Snap Inc.’s General Manager – MENA.
During the ongoing European football season, Snapchatters across the region will be able to watch BeIN Sports coverage of top-tier football leagues, including the UEFA Champions League, English Premier League, Bundesliga and Ligue 1 through a dedicated weekly football highlights show. They will also have access to a “Weekly Off-Season” show outside the European football season, featuring general sports and sports news content. The content offering will be further ramped up during the FIFA World Cup Qatar 2022 through a dedicated show covering all match highlights, moments, and every single goal on Discover.
Commenting on the partnership, Mohammad Al-Subaie said: “The passion that fans in the MENA region have for football is unparalleled. We are gearing up for arguably the most remarkable year in beIN’s history – broadcasting the greatest football event in the world, and through technology partners such as Snap Inc., we are bringing football fans closer to the game. Our unmatched footprint will provide fans with extensive coverage of the various football leagues, including the FIFA World Cup, and help us continue to expand our presence in the region”.
Hussein Freijeh added: “We are thrilled to extend our international partnership with BeIN Sports to the MENA region and bring their award-winning football coverage to life on Snapchat. As the custodian of sports in MENA and the Official Broadcaster of the FIFA World Cup Qatar 2022 in the region, this partnership allows the Snapchat community to follow their favourite football teams, matches, and moments from the comfort of their phone – ensuring they don’t miss an instant. As our audience in the MENA region continues to grow, we are committed to serving them through interactive and engaging content experiences on our platform. We are excited to innovate with BeIN Sports to bring their coverage to life and create unmatched fan experiences.”
The BeIN Sports show on Discover will be distributed in UAE, Saudi Arabia, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Tunisia, Yemen, Djibouti, Mauritania, Somalia, South Sudan, Syria, Sudan, and Chad.