According to IPSOS figures, the broadcaster saw a total of 100+m viewers tune in across both finals on July 11.
BeIN Sports claims to have achieved record viewership numbers during UEFA Euro 2020 and COPA America 2021, garnering a cumulative total audience of more than 1bn viewers across both tournaments that were broadcast exclusively across 24 countries, in the Middle East and North Africa (MENA).
According to IPSOS figures, the broadcaster saw a total of 100+m viewers tune in across both finals on July 11 – with UEFA Euro 2020 England vs. Italy and the COPA America 2021 Brazil vs. Argentina matches receiving 64.4m viewers and 36.1m respectively. Additionally, France, Italy, Germany, and Portugal all saw an average of 30+m viewers for their matches.
Mohammad Al-Subaie, Acting CEO of beIN MENA, said: “These viewership numbers speak for themselves and are a testament to the importance of sports in MENA. BeIN looks forward to continue providing the very best of world sport to our valued viewers and subscribers across the region in the lead up to the FIFA World Cup Qatar 2022 and beyond. Next, beIN Sports will welcome the Tokyo Olympics 2020 with a massive 3,000 hours of live events and supporting programmes – there is simply no better broadcaster in the world to bring sporting events to fans, families and households.”
During the two international tournaments, beIN specially curated dedicated TV studios with state-of-the-art facilities and technological advancements for MENA subscribers exclusively. It broadcast in three languages – English, Arabic, and French – across six beIN Sports MAX channels. The network showcased 15-hour live daily studio coverage, featuring world-class international and Arab star talent and legends such as Arsene Wenger, Mohammad Aboutrika, Ruud Gullit, and many more, and provided on-the-ground reporters in all 11 European-competing countries. Expanding its reach on social media, beIN also published 22 hours of daily coverage across all digital platforms.