BeIN Sports will air UEFA Women’s Euros 2022, Women’s AFCON, and Tour de France Femmes this summer.
BeIN Media Group has announced a lineup of women’s and mixed sport events that will air across the Middle East and North Africa this summer.
BeIN is dedicated to expanding coverage of under-represented sport across its entire global portfolio through the beINSPIRED initiative. The mission is to elevate the profile of historically lesser-known sports and athletes globally, to celebrate the value that all sports, and women’s sport, in particular, play in the international sports eco-system.
BeIN is gearing to showcase European football across the MENA region starting this week with the UEFA Women’s Euros 2022. The tournament will be shown on beIN Sports Premium 1 & Premium 2 for Arabic, and on beIN Sports English 1 & English 2 for English.
Comprising a total of 31 matches, the UEFA Women’s Euros 2022 runs from July 6 until 31, with the group stage culminating on July 18.
This summer, as part of our beINSPIRED summer of women’s sport, BeIN will broadcast not only the UEFA Women’s Euros, but a growing portfolio of women’s sport across tennis, athletics, cycling and aquatics.
BeIN Sports will also broadcast the Tour de France Femmes, the inaugural women’s cycling showpiece, taking place from July 24-31. Further afield, the mixed IAAF World Athletics Championships in Oregon will be broadcast on beIN Sports in the MENA region from July 15 – 24. Federations from 200 territories will be represented at the championships, which will be the first to be hosted in the United States.
Finally, beIN will also air the CAF Women’s Africa Cup of Nations (Women’s AFCON) this summer in over 40 territories around the world. Morocco plays host to the tournament, which concurrently forms the qualifying tournament for the 2023 FIFA Women’s World Cup in Australia and New Zealand.
Mohammed Al-Bader, Managing Director of the MENA Channels said: “BeIN Sports and women’s sport are fast becoming synonymous, and we are proud to lead the charge in the MENA region and beyond, as part of our beINSPIRED project. It’s right that everyone has the opportunity to dream and find new heroes to look up to. This summer, the stage is set at the UEFA Women’s Euros 2022, the World Athletics Championships and at the Women’s Africa Cup of Nations and we can’t wait to showcase this talent across the Middle East & North Africa this summer.”