In addition, BeIN will screen PTO’s two-part ‘Beyond Human’ documentary programme produced by Noah Media Group.
BeIN Sports and Professional Triathletes Organisation (PTO) have agreed on a partnership that will see The Collins Cup screened live and on-demand in the USA, Canada, and 24 countries across the Middle East and North Africa (MENA) on beIN Sports.
The Collins Cup is the PTO’s inaugural flagship event taking place on August 28 in Šamorín, near Bratislava, Slovakia and is a new race format modelled after the Ryder Cup, which will see teams of International, European and USA athletes pitted against one another.
As part of the multi-regional deal, BeIN has committed to airing over seven hours of live coverage from The Collins Cup and a one-hour highlights programme across the Middle East and North Africa, the US and Canada.
BeIN Sports will also air the PTO’s two-part Beyond Human documentary produced by Noah Media Group, which follows the journeys of Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US) in their quest to see who rules triathlon.
Commenting on the deal, Duncan Walkinshaw, Acting Director of Programmes for BeIN MENA said: “The Collins Cup will be fantastic entertainment for triathlon fans, so we are thrilled to bring this unique competition to our subscribers across the Middle East and North Africa and our markets in the United States and Canada. For our subscribers in MENA, this is especially exciting given Triathlon, as a sport, is growing rapidly in the region.”
Tim Godfrey, Chief Marketing Officer at PTO, added: “We are delighted to be able to work with beIN Sports in the Middle East, North Africa, USA and Canada to showcase The Collins Cup live as well as our behind the scenes documentary.”