The OTT platform will add new content every few days and around three to four new plays every month.
Bollywood actor-producer Shreyas Talpade has launched a video streaming service, Nine Rasa, which will feature original content related to the art of theatre and stage performances.
Commenting on the launch, Shreyas Talpade, said: “There is going to be a lot of content completely dedicated to theatre and the performing arts. All the content that happens or can happen on stage will feature on our OTT, Nine Rasa. That includes full-length plays, one-act plays, skits, stand-ups, chats, stories, poetry, music, dance and more.
“It will feature all Indian languages. To begin with, we have content in Marathi, Hindi and Gujarati apart from English. Going forward we will also be adding other Indian languages like Bengali, Malayalam, Rajasthani, Haryanvi to our kitty.”
He added: “The name Nine Rasa is derived from Nav Ras, which means nine emotions. Our lives revolve around these emotions. We thought why not have a name that is synonymous with those emotions. Also, we wanted a name that is Indian at heart but has a global appeal.”
Content for the self-funded app has been in preparations ever since lockdown last year, informed the actor.
“We have not acquired ready content. Instead, we have over 100 hours of content exclusively shot for Nine Rasa, which is completely original. The content will be live in a phased manner,” he concluded.