Starting from September 4, 2023, Cartoonito will be accessible as a pay-TV channel on affiliate platforms across the MENA region.
Boomerang has undergone a transformation and rebranded as Cartoonito in the Middle East & North Africa from September 4, 2023. This evolution brings together cherished Boomerang classics like Tom & Jerry, Mr. Bean, Grizzy & the Lemmings, and Looney Tunes Cartoons, alongside fresh additions like Dino Ranch, Thomas and Friends: All Engines Go, and Lucas the Spider. Cartoonito is set to introduce a range of new shows such as Batwheels, Bugs Bunny Builders, and Interstellar Ella, providing an enriched selection of programs for family enjoyment.
Cartoonito stands as a platform that promotes creativity, collaboration, and inclusivity, aiming to nurture the individuality of every child by encouraging empathy, respect, and fairness in their interactions with others.
Speaking about the rebranding, Vanessa Brookman, Senior Vice President, Kids & Family EMEA for Warner Bros. Discovery said: “I am very proud that in the year we celebrate 100 years of Warner Bros., we are showing our commitment to our youngest audience by launching our preschool offering Cartoonito across EMEA. Celebrating individuality and originality, Cartoonito offers a safe space where kids and their families can laugh and learn alongside beloved characters. We are excited to introduce a new generation to our diverse slate of originals and to welcome them into the world of Warner Bros. Discovery’s iconic IPs with modern preschool adaptations of fan-favourite franchises Batwheels and Bugs Bunny Builders.”
Cartoonito’s programming lineup will feature shows including Batwheels, Bugs Bunny Builders, Interstellar Ella, Lucas the Spider, Mush-Mush & the Mushables, Thomas & Friends: All Engines Go, and Toad & Friends.