BroadcastPro Middle East is now accepting nominations to the ASBU BroadcastPro Middle East Awards that will be hosted on November 23, 2011 at Jumeirah Beach Hotel, Dubai. The event, which will include a Summit during the day and wrap up with a gala awards ceremony in the night, is being held in partnership with the […]
BroadcastPro Middle East is now accepting nominations to the ASBU BroadcastPro Middle East Awards that will be hosted on November 23, 2011 at Jumeirah Beach Hotel, Dubai. The event, which will include a Summit during the day and wrap up with a gala awards ceremony in the night, is being held in partnership with the Arab States Broadcasting Union.
The gala awards are aimed at recognising the innovative efforts of individuals and corporate teams across the Arab world that have helped take the industry forward while the Summit will encourage players in the Arab world to network and participate in a day of debates and discussions on some of the key trends in the industry along with regional and international frontrunners.
Speaking about the reason for partnering with BroadcastPro ME, ASBU president Dr. Riyadh Najm, who is also Deputy Minister of Engineering at Saudi Ministry of Culture & Information (MOCI) and a member of the IBC Council stated: We chose to partner with an awards event that is new in the region so that we could be a part of it right from the beginning and ensure that the awards would be conducted in agreement with our own objective of promoting and encouraging both local production as well as the innovative implementation of broadcast technologies.
We also wanted greater transparency with regards to the criteria for choosing award winners and wanted to ensure that these would be given strictly on professional grounds without seeking to promote any specific manufacturer or corporate entity. By doing this, the industry and those who work in it will be encouraged to innovate and work better.
As the regional broadcasting union in the Arab region, ASBUs members include all of the public broadcasters in the region as well as a good number of private broadcasters.
One of the organisations top priorities is training and ASBU owns a training centre in Damascus, Syria to conduct courses in technology and programming for both radio and TV.
ASBU is an active participant in regional and international forums. However, we now feel the need to interact even more closely with public and private broadcasters in the Arab world. Partnering in the Summit and Awards event in Dubai will enable us to be closer to the regional professional community while also encouraging greater innovation, Dr. Najm added.