Middle East’s flagship event to unveil the future of content creation and the media and entertainment market as it is projected to reach USD 42.72bn in 2024
CABSAT, the premier event in the Middle East for content, broadcast, satellite, media, and entertainment industries, is gearing up to mark its 30th anniversary with a grand return to the Dubai World Trade Centre from May 21 to 23, 2024. Alongside, the second edition of the co-located event, Integrate Middle East, a leading forum and sourcing platform for the global Pro AV and media technology community, will also make its comeback, connecting industry leaders with integrated solution buyers from various sectors including education, media, entertainment, hospitality, retail, and communication.
Since its inception, CABSAT has evolved to reflect the latest trends and technologies in the MEASA (Middle East, Africa, and South Asia) region. Organised by the Dubai World Trade Centre in collaboration with key stakeholders from the MEASA media industry, the event hosts insightful presentations, panel discussions, workshops, product demonstrations, and technology master classes, fostering a culture of knowledge sharing.
In 2024, the Middle East’s media and entertainment market is forecasted to reach USD 42.72bn, with a projected growth rate of 9.41% to attain USD 66.99bn by 2029. Positioned as a leading destination for filmed content, broadcast, and satellite industries, the region is undergoing a significant transformation into a content creation hub from a content consumption market. CABSAT 2024 aims to unveil the future of content creation and distribution, serving as a global platform for the media, entertainment, and technology industry, with participation expected from over 120 countries.
This year’s event promises to be exceptional, featuring the return of the Content Congress, offering insights on the evolving media landscape; the SATEXPO Summit, facilitating innovation within the satellite and space community; and NextGen Content, providing a platform for screening unreleased content and fostering engagement within the creator economy and sustainable space exploitation.
Following its successful premiere in 2023, Integrate Middle East will once again bring together Pro AV and system integration tech leaders, attracting buyers from diverse sectors across the MENA region. The event will spotlight the rapid growth of the Pro AV market, projected to reach USD 396.41m by 2028, with a CAGR of 8.61% from 2024 to 2028. Integrate Middle East will also delve into advancements in the global smart buildings market, expected to increase from USD 96bn in 2023 to USD 408bn by 2030, according to a report by Market Research Future.
Key topics such as innovation utilisation, the metaverse, the future of work, digital signage, smart buildings, and sustainable design will take centre stage at the Integrate Middle East Summit, offering attendees valuable insights from world-class speakers and industry specialists.
CABSAT’s collaboration with Integrate Middle East provides a platform for attendees and exhibitors to access emerging business opportunities across multiple sectors, including education, media, entertainment, hospitality, retail, communication, corporate, events, and real estate industries.
Abhishek Ganapathy, Director of Dubai World Trade Centre, said: “We are delighted to be hosting the 30th edition of CABSAT 2024, which will coincide with the second edition of Integrate Middle East, offering a unique platform that brings together leaders in content, broadcast, satellite, media, and entertainment sectors. This event has successfully drawn participants from various sectors, including retail, hospitality, healthcare, education, media, and governments across the MENA region. We anticipate that this collaboration will open newer avenues for technology leaders and integrated solution buyers to explore emerging market trends.”
With a legacy spanning three decades, CABSAT continues to serve as a hub for business, networking, and knowledge sharing in the MEASA region’s media, content, and digital markets. As the event celebrates its 30th anniversary, it aims to shape the future of content creation and distribution in collaboration with industry leaders and stakeholders.
