The three-day exhibition will provide a platform for industry leaders and experts to exhibit advanced solutions to accelerate the growth of MENA’s entertainment sector.
CABSAT 2023 will highlight the latest trends and explore innovation and new technologies poised to transform the future of live media and the entertainment sector.
The event will bring together the biggest production and broadcast players from around the world and will feature experts, thought leaders, business owners, and distributors showcasing their innovative concepts and technologies. It will take place at the Dubai World Trade Centre (DWTC) from May 16 to 18, 2023.
It has also released the official app for CABSAT Global Meetings Programme. The app is designed to help people make the most out of their experience, providing them with access to essential information such as the event schedule, exhibitor list, speakers, and more.
The 29th edition of CABSAT comes at a time of positive growth in the industry, with the Middle East’s media and entertainment market projected to grow by 7.4% CAGR between 2021 and 2026 to reach $47bn. To foster enterprises with a high potential for economic expansion and job creation, governments in the Middle East and North Africa (MENA) region have shown significant support for the entertainment industry.
The three-day exhibition will provide industry leaders and experts, including producers, directors, broadcast technology, channel distributors, content publishers, and others, with the opportunity to share best practices and learn about the newest production and broadcast technologies that will boost the entertainment market in MENA.
Amongst exhibitors at the show will be Ofir Benovici, Chief Executive Officer of Zero Density, a provider of real-time VR, AR and other graphics technologies for broadcast. He said: “As a pioneer in a virtual studio, AR, XR, and real-time graphics, we aim to revolutionise the broadcast, live events, and e-sports sectors by implementing cutting-edge technologies. Our virtual studio solutions, including the Unreal Engine Native platform, Reality Engine, which features a real-time compositing system and its built-in keying technology, Reality Keyer, have been employed by some of the biggest companies worldwide for major events ranging from the Olympics to the FIFA World Cup. Through CABSAT, which provides an excellent platform to present our cutting-edge solutions, we intend to boost our network and reshape the future of the regional broadcast sector. In addition, we seek to explore new possibilities for growth in the industry.”
Addressing the mega technology trends, the broadcasting industry has latterly become more reliant on Video on Demand (VOD). By the end of 2023, it is anticipated that the VOD sector will generate $174.80m in revenue, which will expand at an annual rate of 5.04% to reach a projected market volume of $215.7m by 2027. With a market volume of $157.10m in 2023, Video Streaming (SVoD) is considered to have the biggest potential. Currently, the most lucrative monetisation strategy is SVoD, which makes up the largest portion of the OTT (over-the-top) industry. As the broadcast television industry is evolving, and it must adapt to stay relevant by shifting from being a TV broadcaster to an all-encompassing broadcaster.
Pavel Potuzak, CEO of Aveco, added: “CABSAT provides the perfect opportunity to assemble the entertainment and media communities from around the MEASA region under one roof to highlight the most recent technological breakthroughs and innovations in creating the next generation of content. We are thrilled to be a part of this landmark event, with Harmonic the worldwide leader in video delivery technology and services at our booth, and to share our recent developments and technologies in the field of broadcasting. Our host of solutions are targeted at transforming the broadcasting sector, including studio production automation from designing to delivery, media asset management, master control automation, and automated playout, among others. Aveco’s technologies and solutions are used by more than 300 broadcasters in Europe, the Americas, Asia, and Africa to modernise and simplify their processes.”
