It was a launch worthy of the venue Hollywood. BroadcastPro had a ring-side view of the launch of the Canon EOS C300 and seven EF Cinema lens series. In the 500-seater theatre in Hollwood, the sense of anticipation was palpable. The Dean of the UCLA School of Theater, Film and Television, Teri Schwartz set […]
It was a launch worthy of the venue Hollywood. BroadcastPro had a ring-side view of the launch of the Canon EOS C300 and seven EF Cinema lens series.
In the 500-seater theatre in Hollwood, the sense of anticipation was palpable. The Dean of the UCLA School of Theater, Film and Television, Teri Schwartz set the stage for the launch as she spoke of the need to help her students learn visual storytelling and how Canon is going to help them tell their tales. Then the man of the evening took centrestage – Chairman and CEO of Canon, Inc. Fujio Mitarai.
As a leader in digital imaging, Canons debut in the film and TV production industry provides a tremendous opportunity to enter into a thriving market, said Fujio Mitarai, Chairman and CEO, Canon Inc.
Reflecting upon the achievements that Canon EOS Digital SLRs have had in the industry thus far, we are confident the new Cinema EOS series products will bring that success to a whole new level.
The launch then took a Hollywoodesque tone as the audience was treated to films shot using the camera and filmmakers as they spoke of their hands-on experiences with the camera.
Vincent Laforet, who directed Mobius said, “The camera did its job, which was to get out of the way and produce great images. Sam Nicholson, who directed Xxit spoke of the camera enabling the shooting of green screen shots at ISO 16,000, which is, in his words “revolutionary in terms of speed.” The renowned filmmaker, Martin Scorcese, spoke of impediments that bulky, expensive equipment has been to filmmaking in the past. But now anyone can make a movie, and storytelling through video is easier than ever, he said giving the camera the ultimate stamp of approval.
Alongside the EOS C300, Canon has launched seven EF Cinema lens series. They include four zoom lenses (two models each for EF and PL lens mounts) covering a zoom range from 14.5mm to 300mm, and three prime lenses for EF mounts. Each lens supports 4K (4096 x 2160 pixels) resolution, that delivers a pixel count four times that of Full HD (1920 x 1080 pixels), and offers compatibility with industry-standard Super 35 mm-equivalent cameras as well as APS-C cameras.
The launch of the Cinema EOS System marks Canons full-fledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital cinema camera and digital SLR camera product categories.
The grand sentiment of the evening was: This camera is the beginning of the future of filmmaking.”
At BroadcastProME, we hope to put the camera through its paces in our neck of the woods. Till then, this is BroadcastProME signing off from Hollywood.