The ecosystem of videography is brought to life via dedicated shooting areas of Maasai Mara and a bakery area, a security zone and a chroma key area.
At CABSAT 2018, Canon has showcased its range of professional imaging products at dedicated shooting areas and end-to-end workflow scenarios.
At the event, Canon has unveiled the latest additions to its pro-video segment with the launch of its 4K XF Series cameras, XF405 and XF400, which is in addition to the recent launch of the EOS C200, the 4K compact digital cinema camera from the Cinema EOS range.
Speaking about the event Venkatasubramanian Hariharan, B2C Business Unit Director at Canon Middle East said: Advocating the creation of stories, Canon is set on influencing the behaviours of both consumers and professionals alike via inspiring people to tell their stories from the amateur or personal use spectrum as well as championing visual storytelling for industry professionals. With CABSAT being one of the most important events in broadcast and media technology in our annual calendars and this year, Canon is bringing our latest innovations designed to enable creativity and flexibility. With the increasing integration of 4K into mainstream television dramas, documentaries and movies, we are committed to continually evolve to meet the fluctuating needs of broadcasters and filmmakers with the latest additions to our innovative Cinema EOS series.
The XF405 and XF400, are Canons latest professional camcorders, reportedly suited for a range of video productions. Equipped with a newly developed 15x optical zoom lens (35 mm film equivalent: 25.5 mm382.5 mm), a 1.0-Type CMOS sensor and Dual DIGIC DV 6 image processor, the cameras achieve high-quality 4K/50p images across the entire zoom range. The XA15 and XA11 are Full HD camcorders which feature stunning 20x 26.8mm-576mm optical zoom lenses to flexibly capture a variety of scenes with superb image quality.
Designed to benefit broadcasters and filmmakers alike, the EOS C200 is the first cinema EOS camera to feature the Cinema Raw light format which provides the same flexibility in colour grading as Cinema Raw in a smaller file size, enabling filmmakers to record internally to a CFast 2.0 card.
In addition to the showcase of its range of 4K, Full HD and HDR products, Canon has provided broadcast and cinematography professionals with a variety of end-to-end workflow scenarios including shooting experiences, review and editing processes. The ecosystem of videography is brought to life via a touch-and-try product section, dedicated shooting areas of Maasai Mara and a bakery area, a security zone and a chroma key area. Canon has also teamed up with solutions provider in manual and robotic camera support systems, Vinten, to demonstrate the versatility of the ME200 and C200.
Canon is committed to enabling superior visual storytelling for our customers and partners in one of the fastest growing media markets in the world, the Middle East region, said Binoj Nair, Senior Manager B2C Marketing & Direct Sales, Canon Middle East. It is an exciting time for the professional video industry and with an extensive range of products catering to the needs of the individual cinematographer and larger production teams, we strive to facilitate creativity among filmmakers and broadcasters in the region. Through our live demonstrations at this prominent industry event, we offer visitors a glimpse into the future of broadcast and cinema.
Visit Canon Middle East in the Zaabeel Hall 4-6, Stand ZB4-A30.