The short block fest, launched on January 11, showcased 'Garbage Boy and Trash Can', 'Majitu' and 'Intergalactic Ice Cream', the three winning shorts from Cartoon Network Africa’s Creative Lab competition.
Cartoon Network Africa has announced that its animated shorts, wholly produced in Africa, were a success on its on-air festival block Sheesha Fest. The shorts made history by outperforming some of Cartoon Network and Boomerang’s favourite shows in the same month.
Sheesha Fest showcased the three winning shorts from Cartoon Network Africa’s Creative Lab competition. The production of the shorts was led by Cartoon Network and wholly created and produced in Africa in collaboration with the South African animation studio, Mind’s Eye Creative.
The three local Cartoon Network African shorts dominated the top three competitive shows across all TV channels for kids aged four to 14-years-old, in January. At its highest performance and ranking as the #1 show in January, Garbage Boy & Trashcan managed to achieve more than 265,000 viewers. Majitu’s highest performance followed closely behind with 222,000 viewers while Intergalactic Ice Cream attained a record of 179,700 viewers ranking it as the #3 top competitive show for the month.
Commenting on the shorts, Ariane Suveg, WarnerMedia’s Programming Director and Head of Kids Content, Africa, said: “We selected the three winning shorts for their creative strength, storylines, and local, original content. It was crucial to respect and preserve the unique idea of each creator throughout the production journey, making sure that our local fans genuinely connected with each story. Initiatives like Cartoon Network Africa Creative Lab and Shesha Fest is only the start, but shows our strong willingness to partner with, and support, the African animation industry.”