Chinas LeTV Sports has purchased 14 Kula live production switchers from SAM to form the backbone of its studios for live sports programming. LeTV Sports is one of the fastest growing sports companies in China and holds the lions share of the countrys sports programming including basketball, tennis, football, cycling, Formula 1 and other live […]
Chinas LeTV Sports has purchased 14 Kula live production switchers from SAM to form the backbone of its studios for live sports programming.
LeTV Sports is one of the fastest growing sports companies in China and holds the lions share of the countrys sports programming including basketball, tennis, football, cycling, Formula 1 and other live events. Each Kula was installed inside one of the broadcasters 14 studios and is being used in a 1M/E configuration on the advice of systems integrator CSS, who managed the installation.
He Yinwei, General Manager of CSS Technical said: We recommended to LeTV that they should take a close look at SAMs Kula switcher. After a detailed evaluation of multiple switchers in the market, it didnt take LeTV long to realise that Kula was the best solution. Kula meets all of LeTVs requirements in terms of functionality, size, and price. Its compact frame aligns perfectly with the size of LeTV studios, plus its Multiviewer function gives the broadcaster the flexibility to work with multiple inputs and outputs during broadcasts. With Kula, LeTV also has the option of broadcasting in 4K, which was definitely a mitigating factor in their choice. We couldnt be more pleased with the performance of the Kulas in LeTVs studios.
Available as 1, 2 & 3 M/Es and 1 M/E 4K versions, Kula can handle multiple formats making it both future-proof and adaptable for todays production environment. The 2M/E HD/SD version can be switched to 1M/E 4K mode, allowing users to benefit from higher production values.
Stephen Wong, SVP of Sales, Asia Pacific, at SAM commented: Video switchers are crucial to the success of any broadcast production, especially in the hugely competitive market of live sports, which is quickly becoming the main driver of 4K productions. Were delighted that LeTV Sports is harnessing the agility and flexibility of our new Kula switcher as were growing market share in China. Their choice to work with us clearly demonstrates how were continuing to lead the market and offer media organisations the most cost-effective solutions that deliver the absolute best results.
