The open cinema theatre can accommodate up to 72 people and will screen free films to the public.
Cinema Akil, the independent arthouse in the GCC, has announced the opening of its free seasonal outdoor venue, Cinema Akil in 25hours (CA in 25hours), in collaboration with Ennsimore. Now open to the public, this expansion represents a significant milestone in Cinema Akil’s commitment to delivering cinematic and cultural experiences at the heart of Dubai and the region.
Situated within the 25hours Hotel Dubai One Central, CA in 25hours span of 1,867.5 sqft, housing three distinct sections: the box office/concession area, the open cinema theatre, and a versatile retail and pop-up space. Beyond film screenings, CA in 25hours offers a diverse array of entertainment options, including F&B offerings, music events, talks, and pop-up experiences. Designed for film enthusiasts and creatives alike, the theatre accommodates 72 seated guests and approximately 150 standing guests across all three zones, fostering an intimate atmosphere.
CA in 25hours is a flexible environment catering to takeovers, venue rentals, and collaborations. With screenings scheduled four times a week, the venue promises an engaging programme from November 2023 to May 2024. Screenings typically commence between 7:30 PM and 8:00 PM. Open daily from 12 PM to 10 PM, the venue encourages guests to explore its versatility through installations, social interactions, and retail experiences while enjoying a curated F&B menu.
At the heart of CA in 25hours lies the central theatre space, featuring striking red scaffolding designed by architect Joud Malhas, paying homage to Dubai’s perpetual construction and Cinema Akil’s flagship colour. Seating options include chairs from Bethlehem-based Local Industries and conversation benches by Beirut-based Post Industrial Crafts. Bookshelves, curated by Mumbai-based Jetsons Designs, blend heritage with modernity.
The venue boasts cutting-edge technology with state-of-the-art laser projection and Dolby 7.1 cinema sound, ensuring a top-notch cinematic experience. Acoustic design by Acoustics Studio 21dB maintains the integrity of the experience in the spacious atrium.
Speaking about the outdoor venue, Butheina Kazim, Founder of Cinema Akil, said: “Cinema Akil in 25hours is more than just a cinema; it’s a vibrant hub where film and culture converge, reflecting the dynamic spirit of Dubai. Bringing a bespoke version of the Cinema Akil experience to 25hours Hotel is a significant milestone in our mission to champion the culture of film and the cinematic arts, while exposing international cinema to regional audiences. Our partnership with Ennismore is a collaboration built on a special blend of shared values combining innovation, community-centricity and trust. Located at the main artery of Dubai, sandwiched between the past and the future in Dubai’s story the space pays tribute to Dubai’s constant evolution, aligning with Cinema Akil’s iterative nature. Brought together by the call to “Come as You Are,” it is designed for versatility, fostering collaboration and reinvention with a cohesive identity. Their roots from Berlin, a city centred on celebrating cinema, align perfectly with our mission. Through this partnership, we look forward to enhancing the cinematic experience in this dynamic city we call home.”
Louis Abi Abboud. Chief Development Officer and Deputy Head of Middle East, Africa & Turkey Ennismore, added: “The partnership between 25hours Hotel and Cinema Akil is a natural fit. Rooted in culture and community, both brands share a harmonious ethos. As a hospitality group dedicated to creating havens for escapism and entertainment, we are confident that 25hours Hotel and Cinema Akil will forge long-lasting connections and memorable experiences for anyone visiting the hotel.”
Mads Wolff, General Manager of 25hours Hotel in Dubai, stated: “Cinema Akil’s integration into 25hours Hotel has been a journey of creativity and collaboration. We believe this new venue will resonate deeply with Dubai’s dynamic and ever-evolving cultural landscape. It’s a testament to the city’s growth, and we are thrilled to be a part of its cinematic future.”
The venue will remain open until May 2024 with a new, diverse and curated programme introduced each month. There are plans to reopen it every winter.
The first free screening in December will be Farha, the Darin J Sallam-directed film.
The rest of the programme for the month includes the classic film Home Alone directed by Chris Columbus and starring Macaulay Culkin, along with documentaries such as The Black Power Mix Tape, Rolling Like Thunder and Summer of Soul.
