The study has revealed that 89% of kids in the UAE have a high awareness of climate change.
New research from Cartoon Network has revealed that 91% of kids in the EMEA region are concerned about climate change, citing worry, fear and sadness as their most common feelings. Conducted between May 28 and June 11, the study also found that 78% of kids want to learn more about climate change. In addition, 83% want to do more to help fight climate change, with 66% proactively looking for opportunities to get involved.
Cartoon Network has published the results of a new study that analysed the views and behaviours of children aged six to 12 in the EMEA region regarding climate change. As per the analysis, the planet’s health is a top priority for kids, and they want to be part of the solution to one of the biggest challenges of our time.
The study was conducted in 13 countries across EMEA (Germany, France, Italy, Poland, UAE, Belgium, Netherlands, Luxembourg, UK, South Africa, Romania, Turkey and the Czech Republic). It revealed that 89% of kids in the UAE have a high awareness of climate change, while 82% of them recognise its importance, ranking climate change among the top three most important topics.
The study was undertaken as part of Cartoon Network’s multi-territory, multi-language climate change awareness campaign Climate Champions, which launched across EMEA on June 1, 2021. The initiative sets out to inspire kids to undertake small daily challenges that can make a world of difference to the health of our planet and has been developed in partnership with WWF.
According to the study, 60% of kids consider mothers as their biggest heroes who can support them in combating climate change. Dad and teachers were also referenced as climate change role models.
Meanwhile, 65% of EMEA kids would like Cartoon Network to help them fight climate change.
Commenting on the findings of the report, Vanessa Brookman, Head of Kids, WarnerMedia EMEA, said: “The findings reinforce what we had already taken from conversations with our young fans – kids care immensely about the planet and are eager to get involved. This fed directly into the creation and launch of Cartoon Network Climate Champions – a bespoke climate change awareness initiative that invites kids across EMEA to take on daily challenges that help the environment. Although the campaign has only been live since June 1, 350,996 challenges have already been completed, which is a testament to kids’ desire to take action. We are pleased to empower our young audiences in this way and are impressed with how they are collectively making a difference.”