In these new positions, Ibal and Bradley will lead CNNIC’s ‘Audience First’ strategy, which puts focus on audiences rather than geography.
CNN International Commercial (CNNIC) has appointed Cathy Ibal and Rob Bradley as two joint-heads of CNN’s international advertising sales business to give brands and advertisers access to global solutions from CNN Worldwide and the WarnerMedia portfolio.
In these new positions, Ibal and Bradley will lead CNNIC’s ‘Audience First’ strategy, which puts focus on audiences rather than geography. In roles that combine oversight of ad sales, client development, digital and data capabilities, branded content, trade marketing and events, Ibal and Bradley will focus on creating and delivering solutions for clients and enhance audiences’ advertising experience across all CNN platforms.
Ibal will lead the advertising sales for all EMEA and takes responsibility for CNNIC’s international client development. James Hunt, Senior Vice President, Global Client Solutions, will report into Ibal and continue to oversee all client servicing functions within CNNIC, including its award-winning Create brand studio.
Bradley will lead advertising sales across Asia and Latin America and take responsibility for CNNIC’s international digital and data development. Corinna Keller, Vice President for Advertising Sales, Latin America, and Tini Sevak, Vice President, Audiences & Data, will report to him.
Both Bradley and Ibal will continue to report to Rani Raad, President, CNN Worldwide Commercial.
Commenting on the appointments, Raad said: “We are optimising how we partner with brands to have maximum impact with audiences at a time of accelerated change in both consumer behaviour and the way advertisers are connecting with customers.
“Cathy and Rob have an excellent track record in working collaboratively with clients and across CNN to develop and execute sophisticated campaigns that no other media can match. With this structure and strategy in place, we will connect brands with audiences like never before and continue to drive great audience experience with our commercial content and advertising.”
Ibal has been at CNN since 2001, originally working in research and then in sales since 2006 where she manages some of CNNIC’s largest partnerships. Bradley joined CNN in 2015. Since then, he has led CNNIC’s digital revenue, strategy and operations as well as advertising sales for the UK, Nordics and US.
