Colors TV to conduct talent hunt show in 60 UAE labour camps

Colors TV has announced its maiden Colors Ke Sartaj which will take place in the UAE, a talent hunt show targetting about 65,000 blue collar workers in the UAE.

Colors Ke Sartaj is a talent hunt show which will conduct auditions in approximately 60 labour camps in the Al Quoz area of Dubai. The contestants will be judged based on a number of talents showcased; ranging from, singing, dancing, mimicry and stand-up comedy.

The auditions are set to start from the 29 June with the Grand Finale scheduled for the 6 July. Colors Ke Sartaj will have a panel of judges for the Grand Finale, which will comprise of prominent celebrities and members of local society. Javed Jaffrey, the well-known Bollywood actor, dancer, comedian, voice actor, impressionist and a television show host will also be gracing this panel of judges at the finale. The winner of the show will take home a cash prize of approximately $2,700 (AED 10,000) along with sponsor gratifications.

Commenting on the event, Sachin Gokhale, Business Head- Middle East & Africa and Head of Business Operations and Corporate Strategy for International Business at IndiaCast said: “We take pride in announcing Colors Ke Sartaj which is crafted specially for the most hardworking section of our community in the UAE. The motto is to spread happiness and look into the welfare of our blue-collar brothers and sisters. The programming of Colors Ke Sartaj is simple and allows participants to showcase their talent in their natural environment while being their true self. The objective is to exhibit original talent, without too much restyling. The focus of Colors Ke Sartaj is purely on the participants and the talent. We are very excited and cannot wait to put smiles on the faces of participants and the community at large through our local initiative.”

IndiaCast is jointly owned by TV18 & Viacom18. Colors TV is Viacom18’s flagship brand.