GoQuest Digital Studios to be headed by Darshan Bhatt (in pic) will develop, produce and distribute unscripted programming in India, SE Asia and the MENA region.
India-based content distributor GoQuest Media Ventures has launched GoQuest Digital Studios, which will develop, produce and distribute unscripted programming. As per media reports, the digital studios will have operations in India, South East Asia, the Middle East and Africa. Productions are slated to start by next quarter according to company sources.
The division will be headed by Darshan Bhatt, who was newly appointed as director.
The studios will create content based on original IP or formats for an energetic and fast-moving audience, the release stated. The focus will be on integrating branded content organically into storytelling.
The branded content advertising market in India is growing at a brisk pace, yet brands often face great difficulty in coordinating with various agencies with different priorities, said Bhatt in a statement.
He added that GoQuest Digital Studios will be Indias first one-stop shop for content driven branding, which will develop programming in sync with trends, and design personalised content strategies.