As part of the initiative, beIN Sports subscribers will be given complimentary upgrade to the premium package with access to entertainment content until June 30.
In a gesture aimed to ease the tension in light of the coronavirus pandemic, beIN has announced an array of entertainment upgrades and additional services to current and new subscribers across the Middle East and North Africa (MENA).
BeIN’s range of upgrades, credits and added value for its subscribers will be applied and added to existing beIN subscribers’ accounts in MENA without any additional charges.
These include all Sports package subscribers who will be given a complimentary upgrade to beIN’s Premium package, which includes access to beIN’s Entertainment content, until June 30.
This upgrade also gives Sports subscribers access to beIN CONNECT – beIN’s streaming service – together with an $8 credit per month on beIN ON-DEMAND.
All “Premium” and “Elite” subscribers, who already have access to beIN Entertainment, will receive a $50 one-off credit to spend on their favourite movies and programmes on beIN ON-DEMAND.
Further, all new beIN subscribers on the satellite will be offered free home delivery service (wherever available), while having access to the above offers.
Apart from that, all new beIN CONNECT subscribers will be given two months’ subscription complementary.
beIN’s entertainment portfolio includes studios and networks such as Warner Bros., Disney, Sony, Paramount, CBS and MIRAMAX. Last week beIN announced similar entertainment upgrades for its Digiturk subscribers in Turkey.
In the coming weeks, all beIN SPORTS channels from HD1 to HD13 will be showing matches from the world of sport, including FIFA World Cups, AFCON tournaments, English Premier League, LaLiga, and Ligue 1, as well as the NBA, Tennis Grand Slams, and others.
In addition, beIN has innovatively put subscribers in control, with fans voting on which football matches are shown from a shortlist curated by beIN stars.
BeIN’s management team has also held meetings with the World Health Organisation (WHO) and agreed to help share the WHO’s guidance and advice across its Group network spanning 43 countries worldwide.
Commenting on the announcement, Yousef Al-Obaidly, CEO of beIN MEDIA GROUP said: “At this incredibly challenging time, we know people and families across the MENA region are looking for inspiration, light relief and something positive to keep them going. These are unprecedented times and this is an unprecedented set of upgrades and additional services for our valued subscribers. As a global broadcaster, we also recognise our responsibility to share messages of guidance surrounding the pandemic and bring messages of hope – which is why we’re proud to be helping the World Health Organisation with various important and inspiring initiatives. While times are currently very tough for everyone, we want to play our small part in supporting everyone’s efforts in MENA to stay safe at home, and lift everyone’s spirits at the same time.”