According to the company, more than 65% of Spotlight submissions use Snapchat's creative tools or AR lenses.
Snap introduced its Spotlight monetisation programme last November and has since paid more than $250m to over 12,000 creators.
Snap said that user profiles are private by default in Spotlight, and all content is moderated before it can gain distribution, in order to guard against the spread of hate speech, misinformation or other potentially harmful content.
According to the company, Spotlight creators post three times as often to the section than they were, when it launched a year ago. In addition, more than 65% of Spotlight submissions use one of Snapchat’s creative tools or its augmented reality Lenses.
Snap’s Cartoon 3D Style Lens, which uses machine learning to turn people into a 3D-animated cartoon in real-time, generated 2.8bn impressions on Snapchat alone in its first week of release and on Spotlight, the Snapchatter community recreated their favourite childhood movies with them (or their pets!) as the star.
Snap continues to remain committed to rewarding Snapchatters for their creativity. It’s been exciting to see those spontaneous moments captured using the Snap Camera, next to some of the more performative videos the Snapchatter community creates, all combined with Snap’s creative tools – like Sounds and augmented reality Lenses – to make Spotlight an experience that feels distinctly Snapchat,” the company said.
Jim Shepherd, Global Head of Talent Partnerships, Snap Inc., said: “We are in awe of the passion and creativity our creators showcase on Snapchat each day. We are committed to meeting the needs of all creators – listening to their feedback and supporting their business and audience growth – all while keeping Snapchat a positive platform where creators can be their authentic selves.”
In the year ahead, Snap will continue to offer a range of opportunities to meet the needs of creators as they entertain the Snapchatter community while growing their brand.
