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Creators receive more than $250m in payouts via Snap’s Spotlight

Creators receive more than $250m in payouts via Snap’s Spotlight

December 15, 2021
KSA cinema operator launches Muvi Studios to make Saudi and Egyptian films

KSA cinema operator launches Muvi Studios to make Saudi and Egyptian films

May 23, 2022
DISCOP DUBAI concludes; co-production salon big hit at show

DISCOP DUBAI concludes; co-production salon big hit at show

May 23, 2022
Sky News Arabia launches new Arabic business platform

Sky News Arabia launches new Arabic business platform

May 23, 2022
Global approaches to spectrum management

Global approaches to spectrum management

May 23, 2022
Arab HDTV & Beyond Group concludes 15th annual meeting in Dubai

Arab HDTV & Beyond Group concludes 15th annual meeting in Dubai

May 23, 2022
MAD Solutions to become global distributor of Rotana Media Group films

MAD Solutions expands into US theatrical market through stake in D Street Releasing

May 23, 2022
Striking the right note

Striking the right note

May 23, 2022
KSA’s Ithra promotes local film production and showcases Saudi talent at Cannes

KSA’s Ithra promotes local film production and showcases Saudi talent at Cannes

May 22, 2022
Rotana renews contract with Arabsat for three years

Rotana renews contract with Arabsat for three years

May 20, 2022
SPI/FilmBox expands partnership with Digital Virgo for wider MENA reach

SPI/FilmBox expands partnership with Digital Virgo for wider MENA reach

May 20, 2022
A glimpse of Saudi and UAE TV audience measurement developments at CABSAT 2022

A glimpse of Saudi and UAE TV audience measurement developments at CABSAT 2022

May 20, 2022
Coca-Cola to get music lovers high with global launch of Coke Studio

Coca-Cola to get music lovers high with global launch of Coke Studio

May 20, 2022
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    KSA cinema operator launches Muvi Studios to make Saudi and Egyptian films

    KSA cinema operator launches Muvi Studios to make Saudi and Egyptian films

    DISCOP DUBAI concludes; co-production salon big hit at show

    DISCOP DUBAI concludes; co-production salon big hit at show

    Sky News Arabia launches new Arabic business platform

    Sky News Arabia launches new Arabic business platform

    Global approaches to spectrum management

    Global approaches to spectrum management

    Arab HDTV & Beyond Group concludes 15th annual meeting in Dubai

    Arab HDTV & Beyond Group concludes 15th annual meeting in Dubai

    MAD Solutions to become global distributor of Rotana Media Group films

    MAD Solutions expands into US theatrical market through stake in D Street Releasing

    KSA’s Ithra promotes local film production and showcases Saudi talent at Cannes

    KSA’s Ithra promotes local film production and showcases Saudi talent at Cannes

    Rotana renews contract with Arabsat for three years

    Rotana renews contract with Arabsat for three years

    SPI/FilmBox expands partnership with Digital Virgo for wider MENA reach

    SPI/FilmBox expands partnership with Digital Virgo for wider MENA reach

    A glimpse of Saudi and UAE TV audience measurement developments at CABSAT 2022

    A glimpse of Saudi and UAE TV audience measurement developments at CABSAT 2022

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      KSA cinema operator launches Muvi Studios to make Saudi and Egyptian films

      KSA cinema operator launches Muvi Studios to make Saudi and Egyptian films

      DISCOP DUBAI concludes; co-production salon big hit at show

      DISCOP DUBAI concludes; co-production salon big hit at show

      Sky News Arabia launches new Arabic business platform

      Sky News Arabia launches new Arabic business platform

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      Global approaches to spectrum management

      Arab HDTV & Beyond Group concludes 15th annual meeting in Dubai

      Arab HDTV & Beyond Group concludes 15th annual meeting in Dubai

      MAD Solutions to become global distributor of Rotana Media Group films

      MAD Solutions expands into US theatrical market through stake in D Street Releasing

      KSA’s Ithra promotes local film production and showcases Saudi talent at Cannes

      KSA’s Ithra promotes local film production and showcases Saudi talent at Cannes

      Rotana renews contract with Arabsat for three years

      Rotana renews contract with Arabsat for three years

      SPI/FilmBox expands partnership with Digital Virgo for wider MENA reach

      SPI/FilmBox expands partnership with Digital Virgo for wider MENA reach

      A glimpse of Saudi and UAE TV audience measurement developments at CABSAT 2022

      A glimpse of Saudi and UAE TV audience measurement developments at CABSAT 2022

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      • ConnecTech2019
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      Creators receive more than $250m in payouts via Snap’s Spotlight

      Staff Reporter by Staff Reporter
      December 15, 2021
      in News, International News
      Creators receive more than $250m in payouts via Snap’s Spotlight
      ShareTweetPostEmail

      According to the company, more than 65% of Spotlight submissions use Snapchat's creative tools or AR lenses.

      Snap introduced its Spotlight monetisation programme last November and has since paid more than $250m to over 12,000 creators.

      Snap said that user profiles are private by default in Spotlight, and all content is moderated before it can gain distribution, in order to guard against the spread of hate speech, misinformation or other potentially harmful content.

      According to the company, Spotlight creators post three times as often to the section than they were, when it launched a year ago. In addition, more than 65% of Spotlight submissions use one of Snapchat’s creative tools or its augmented reality Lenses.

      Snap’s Cartoon 3D Style Lens, which uses machine learning to turn people into a 3D-animated cartoon in real-time, generated 2.8bn impressions on Snapchat alone in its first week of release and on Spotlight, the Snapchatter community recreated their favourite childhood movies with them (or their pets!) as the star.

      Snap continues to remain committed to rewarding Snapchatters for their creativity. It’s been exciting to see those spontaneous moments captured using the Snap Camera, next to some of the more performative videos the Snapchatter community creates, all combined with Snap’s creative tools – like Sounds and augmented reality Lenses – to make Spotlight an experience that feels distinctly Snapchat,” the company said.

      Jim Shepherd, Global Head of Talent Partnerships, Snap Inc., said: “We are in awe of the passion and creativity our creators showcase on Snapchat each day. We are committed to meeting the needs of all creators – listening to their feedback and supporting their business and audience growth – all while keeping Snapchat a positive platform where creators can be their authentic selves.”

      In the year ahead, Snap will continue to offer a range of opportunities to meet the needs of creators as they entertain the Snapchatter community while growing their brand.

      Tags: SNAPSnapchatSpotlightAR LensesSpotlight monetisation programme

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