The independent analysis measured consumer perceptions of streaming platforms across several areas such as content quality and platform reliability.
StarzPlay has been named the most positively spoken about streaming service in the Middle East and North Africa (MENA) region, according to the MENA Streaming Services Flash Report 2025 by DataEQ. The independent study analysed more than 109,000 public online conversations across 17 countries, ranking StarzPlay first with a Net Sentiment score of +22%, ahead of both regional and global competitors.
The report assessed consumer sentiment across several key performance areas, including content quality, platform reliability, marketing effectiveness, sports coverage and payment experience. StarzPlay emerged as the top performer in overall customer satisfaction, reflecting its strong understanding of regional audiences and its commitment to offering world-class streaming quality with locally resonant content.
As a homegrown MENA platform, StarzPlay’s success lies in its continuous investment in technology, content, and user experience tailored to regional tastes. “This recognition is a testament to our continued focus on delivering value to our subscribers through world-class streaming quality, culturally relevant entertainment, and an easy to navigate user experience,” commented Maaz Sheikh, Chief Executive Officer and Co-Founder at StarzPlay. “As a homegrown brand built for regional audiences, we take pride in offering stories, sports, and experiences that truly reflect the region’s diversity and aspirations.”
The report highlighted that viewers particularly praised StarzPlay for its wide international catalogue, Arabic originals, and dependable live-streaming performance, especially during major sports events. Turkish and Arabic dramas were identified as major drivers of positive engagement, showcasing the regional appetite for culturally relevant storytelling. StarzPlay’s growing library of Arabic originals, Turkish series and pan-regional productions continues to distinguish it from competitors by offering content that balances authenticity with global appeal.
Recent innovations, including AI-driven personalisation, enhanced content discovery tools, and a refined user interface, have further elevated StarzPlay’s position as a technology-driven entertainment leader. Its dependable streaming of major sports properties such as the UFC, Serie A and ICC Cricket has also strengthened its reputation in a region where live-streaming quality is a key factor in viewer satisfaction.
With a presence spanning 20 countries, StarzPlay continues to expand through exclusive sports rights, strategic global partnerships and original productions. The platform’s reliability, audience trust and commitment to innovation underscore its growing influence as a leader in one of the world’s fastest-evolving streaming markets.
