Under the partnership, SMC will lead commercial sales for DAZN’s growing rights portfolio in MENA.
DAZN, the global sports entertainment platform, has appointed SMC, the Saudi Arabian media advertising company, as its exclusive first reseller in the Middle East and North Africa (MENA). Under the new agreement, SMC will lead DAZN’s commercial sales operations across the region, representing its growing portfolio of premium sports rights.
DAZN MENA, the regional arm of the streaming giant, continues to strengthen its presence as a major sports destination in the Arab world. The platform serves as the official domestic broadcaster for all events organised by the Jockey Club of Saudi Arabia and hosts an expanding lineup of high-profile sports content, including the PGA TOUR, Saudi Pro League, Riyadh Season Boxing and international properties such as NFL Game Pass.
Commenting on the partnership, Shay Segev, CEO, DAZN Group, said: “Partnering with SMC marks an important step in DAZN’s growth across the Middle East and North Africa. Their regional expertise and strong market relationships will help bring DAZN’s world-class sports portfolio to even more fans and partners, reinforcing our commitment to being the ultimate global sports destination.”
With SMC as a key partner, DAZN is accelerating its regional expansion and setting the stage for the next chapter of sports entertainment across MENA.
