The platform also offers accessibility in multiple languages, ensuring that fans worldwide can enjoy and engage with the tournament.
The Esports World Cup (EWC) is being broadcast globally for free on DAZN’s platform as the sports streaming giant forms a long-term strategic partnership with EWC. This collaboration builds on DAZN’s successful partnership with Riyadh Season.
The EWC will feature top esports athletes and clubs from around the world, with DAZN streaming the competition through its sector-leading app-based technology. The inaugural event will be held in Riyadh, Saudi Arabia, offering hundreds of hours of content both live and on-demand.
As the world’s premier sports entertainment platform, DAZN aims to become the global broadcaster and strategic partner of the EWC, helping to establish it as a key event on the esports calendar. DAZN will work with the EWC to produce and deliver content that enhances fan experience and broadens audience reach.
Shay Segev, CEO of DAZN Group, said: “DAZN’s technology, distribution, production and marketing capabilities sets us apart. We are the perfect long-term partners for the Esports World Cup Foundation, and we will be working closely together to further develop how we deliver this innovative event in ways that excite, engage and create new levels of interaction for fans and new audiences.
“The Esports World Cup is another fantastic and forward-looking property that DAZN will bring to the world, helping take it to the next level in terms of growth as well as helping attract an even more younger and diverse demographic to the platform.”
Ralf Reichert, CEO of Esports World Cup Foundation, added: “We’re excited to team up with DAZN and build traditional sports coverage for the Esports World Cup. As we work to establish esports as a vital driver of global culture, partnerships with market leaders like DAZN are essential long-term steps to stimulate sustained interest and engage global fan communities. I’m looking forward to DAZN’s world-class coverage of EWC and commitment as we celebrate competitive excellence and gaming culture together.”
Beginning July 3, Riyadh will transform into the epicentre of esports fandom and gaming culture, hosting the EWC at Boulevard City. Fans can watch their favourite athletes and clubs compete across 22 game championships for a share of more than $60m in prize money—the largest prize pool in esports history. Over eight weeks, the EWC will also feature festival activities, including gaming activations, community tournaments, pop culture celebrations, international experiences, and more.
Salika Mustafa, Director, Pulse Media who is the exclusive media representative for DAZN in MENA stated: “DAZN will deliver extensive coverage of the Saudi eSports World Cup 2024 across its global streaming platform including in MENA. GCC viewers on DAZN can anticipate live broadcasts, exclusive interviews, highlights, and in-depth analysis, offering an immersive viewing experience that celebrates the skill and passion of eSports competitors.”
She continued: “The Saudi eSports World Cup 2024 promises to captivate audiences with intense gameplay and fierce rivalries, showcasing the evolution of eSports as a mainstream phenomenon in Saudi Arabia. DAZN’s broadcast of the event underscores its mission to elevate the visibility of eSports on a global scale, providing fans with unprecedented access to their favourite games and players and brands an opportunity to leverage DAZN’s advertising solutions around the broadcast.”
This year’s competition will be accessible for free on DAZN’s platform, ensuring a wide audience reach. DAZN’s technology offers multilingual accessibility, allowing fans worldwide to enjoy and engage with the tournament.
DAZN has developed a strong reputation for delivering high-quality events and broadcasts in Saudi Arabia, including top-tier boxing and combat events like Fury versus Usyk and Joshua versus Ngannou.
