With this agreement, Viacom will host Nickelodeon Kids Choice Awards and the World of Nickelodeon in the United Arab Emirates for the next five years.
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed an agreement with Viacom International Media Networks (VIMN) to bring the Nickelodeon Kids Choice Awards and The World of Nickelodeon to the UAE’s capital for the next five years.
The first Nickelodeon KCA Abu Dhabi will be staged on September 20, 2019, at the Abu Dhabi National Exhibition Centre.
The first-ever version of the globally renowned kids event to be staged in the Middle East will feature musical and entertainment performances, as well as Nickelodeons trademark green slime, while, at the same time, giving young fans a chance to vote for their favourite artists and talent across a wide range of categories.
Commenting on the partnership, HE Saif Saeed Ghobash, Undersecretary of DCT Abu Dhabi said: DCT Abu Dhabi we are continuing to build Abu Dhabis product and experience offerings by continuing our close collaboration with leading industry players, and keeping up the development of new products and events whilst at the same time improving visitors experiences.
An event of this stature fits perfectly with our mandate to provide the very best entertainment and activations for all sectors of society, and we are looking forward to seeing overseas visitor numbers increase as a consequence of securing this significant event for Abu Dhabi for the next five years.
The Nickelodeon Kids Choice Awards Abu Dhabi will feature a line-up of international and regional performers.
This is the first of five annual Kids Choice Awards events that will be hosted in Abu Dhabi, with versions of the event having previously also been staged in Los Angeles, Berlin, London and Mexico City.
Raffaele Annecchino, President of Southern and Western Europe, Middle East and Africa for VIMN added: “Producing the Kids Choice Awards in Abu Dhabi will create a new entertainment experience for kids in the Middle East and raise the International visibility of Abu Dhabi even further.
This partnership with the Department of Culture and Tourism – Abu Dhabi is an important milestone for us which further strengthens our leadership position within the media sector in the Middle East. Viacom has invested significantly in this key region, expanding our brand portfolio in recent years. We will now bring the first of our globally recognised tent-pole events to the MENA region and we want to continue growing this important area of business.
DCT Abu Dhabi will also launch additional events and activities to run alongside the award ceremony and the already announced The World of Nickelodeon, which will take place at the Abu Dhabi National Exhibition Centre from September 19 to 21.
More information about Nickelodeon Kids Choice Awards Abu Dhabi, The World of Nickelodeon and details about tickets for both the events will be disclosed soon.