Discovery Communications has formed a partnership with BHS Media to empower BHS Media to use Discoverys content and branding to create and launch a brand new free-to-air lifestyle channel for Farsi-speaking markets across the Middle East and North Africa. BHS Media will launch Home & Health Farsi in September exclusively on Eutelsats HOTBIRD and EUTELSAT 7B […]
Discovery Communications has formed a partnership with BHS Media to empower BHS Media to use Discoverys content and branding to create and launch a brand new free-to-air lifestyle channel for Farsi-speaking markets across the Middle East and North Africa. BHS Media will launch Home & Health Farsi in September exclusively on Eutelsats HOTBIRD and EUTELSAT 7B satellites, featuring a mixture of inspirational content for family-focused Persian women.
Discovery has been investing in the Middle East for over 17 years, with globally-recognisable channels and popular programme franchises that have helped us position ourselves as one of the leading multiplatform broadcasters in the region, said Amanda Turnbull, VP and Country Manager, Discovery Networks MENA.
The launch of Home & Health Farsi represents our commitment to also deliver a more localised offering, with content that has been specifically curated to meet the needs of the currently underserved Farsi-speaking communities. Thanks to our partnership with BHS and Eutelsat, we will further expand our FTA footprint across the region, and bring our content to more people on more platforms than ever before.
“By partnering with Discovery, we are combining our local expertise with their world-class content creation capabilities to launch a channel that will provide a new style of entertainment for the Farsi market, said Hamid Rahmani, CEO, BHS Media.
Featuring a diverse range of lifestyle content from Discoverys extensive library, including Arabic and international cooking series, travel, fashion and home makeover, Home & Health Farsi will satisfy the needs of the extensive female Farsi-speaking audience.
Home & Health celebrates and inspires family-focused women to be the best version of themselves in every aspect of their lives. With a diverse range of content, from food and travel, home and family, and fashion and styling, Home & Health Farsi brings together popular female interest topics together in one place. During its first month, viewers can look forward to shows from popular Arab chefs such as Mohammed Orfali in Modern Cuisine and Wafaa Alkandari in Salt & Pepper, as well as international lifestyle series including Craft Wars and Gordons Great Escape.
