The launch of discovery+ is part of a new long-term strategic partnership between Intigral and Discovery Inc., which was announced earlier this year.
Discovery+ has launched on Intigral’s OTT service, Jawwy TV in KSA. Jawwy TV users now have access to Discovery content in a dedicated discovery+ branded area which boasts over 4,000 hours of on-demand content. This includes numerous discovery+ originals; Donald Trump: A Faking It Special, Luda Can’t Cook, Super Soul – Oprah, Lady Gucci, What Killed Maradona, The Vaccine Conquering Covid and Jonbenet Ramsey: What Really Happened? Alongside the originals, the platform will also feature global franchises such as 90DF, Wheeler Dealers, Deadliest Catch, Gold Rush and Say Yes to the Dress.
Each month, new documentaries will be uploaded to the platform across content categories such as lifestyle and relationships, home and food, true crime, adventure and natural history, science, technology, and the environment.
The launch of discovery+ is part of a new long-term strategic partnership between Intigral and Discovery Inc., which was announced earlier this year. In addition to discovery+, Jawwy TV subscribers can also access seven of Discovery’s international linear channels: Discovery Channel, Fatafeat, TLC, Discovery Family, Animal Planet, Discovery Science and Investigation Discovery. More channels will become available in the near future.
Commenting on the partnership, Jamie Cooke, Group SVP and GM Central Eastern Europe, Middle East, Africa and Russia, said: “Discovery is continuing to diversify our consumer touchpoints through strategic partnerships such as with Intigral. We are delighted to be able to offer Jawwy TV’s customers access to our plethora of much-loved content, also offering the diversity for them to access their favourite shows across both linear and OTT platforms. We continue to build upon our commitment to Powering People’s Passions and we’re excited to bring superfans our discovery+ originals, in addition to the region’s favourite programmes from the home of Arabic cooking – Fatafeat.”
Markus Golder, CEO of Intigral, said: “Intigral continues to seek opportunities to enhance its entertainment offerings by adding new and exciting content that caters to our broad subscriber base, delivering on our commitment to offer viewers across the MENA region an enhanced and distinctive entertainment viewing experience. Through our strategic partnership with Discovery, Intigral continues to deliver against its strategy, expanding on our already extensive VOD library of 25,000+ entries and enriching our linear TV offerings of premium and free channels even further.”
Discovery and Intigral will make discovery+ available to STC’s mobile customer base across the Kingdom of Saudi Arabia, Kuwait and Bahrain, with subscribers receiving complimentary access to discovery+ as a value-added offering to their subscription.