Bowen joined Disney in 2017 as SVP, Digital Media and CTO of the company’s international operations.
The Walt Disney Company has promoted Alisa Bowen, EVP of Business Operations, to lead its subscription service Disney+.
Bowen will continue to report to Michael Paull, President, Direct to Consumer, Disney Media Entertainment & Distribution.
Previously, Paull had been the exec directly in charge of Disney+. He oversees these platforms globally for Disney Media & Entertainment Distribution, reporting to Kareem Daniel.
Bowen will take on the role of head of Disney+ after that restructure, which also saw promotions for Joe Earley as President of Hulu and Rebecca Campbell running an international content creation hub.
She has led global business operations for Disney’s streaming platforms, including Disney+, since its launch in 2019. She joined Disney in 2017 as SVP, Digital Media and CTO of the Company’s international operations.
In the new standalone role, Bowen is expected to lead the launch of Disney+’s ad-supported tier as well as the promotion of the service and its slate of content. Regional leaders for Disney+ in Canada; Europe, the Middle East and Africa (EMEA); Asia Pacific; and Latin America will report jointly to Bowen and regional execs.
Speaking about the appointment, Paull said: “Alisa has been an indispensable member of our leadership team since the inception of Disney+. She possesses a rare and valuable combination of deep institutional knowledge, forward-thinking innovation, and a global vision rooted in a strong focus on our consumers, that is perfectly suited for this critical role, and I am confident that she will have an immediate and positive impact on the business.”
Bowen added: “Disney+ is a phenomenal growth story and has delighted fans around the world at a tremendous scale. We have a best-in-class team behind this success and I’m excited to partner with them in this new role, as we drive the next phase of Disney+ growth. Our upcoming content is incredibly exciting, and we are committed to innovation to give our fans and subscribers the best possible experience, including more choice on how they can enjoy Disney+.”
Prior to Disney, Bowen served as CTO of News Corp Australia, where she was responsible for the digital transformation strategy, including the pivot to digital subscription business models and the launch of new digital advertising offerings.