Disney Plus users have so far generated as many as 25.6 million viewing sessions per day on the mobile app.
Ever since its launch earlier this month on November 12, Disney’s streaming service Disney Plus has reached 15.5m downloads and generated $5m through in-app purchases, according to a report from research firm Apptopia.
That’s an average of nearly 1.2m per day over the 13-day period. Disney Plus has ranked as the No. 1 overall free app in the US on both the App Store and Google Play since launch.
In the past week, Disney Plus has averaged 25.6m sessions per day — a sign users “have been highly engaged” with the service, said Adam Blacker, Apptopia VP of insights and global alliances.
The research also showed that Disney Plus users have so far generated as many as 25.6m viewing sessions per day on the mobile app.
Research data also showed that Netflix, Amazon Prime Video and HBO have, thus far, been unaffected by Disney Plus. Based on US data for those apps, download and user session trends have remained consistent with trends before Disney Plus was launched.
Looking at the specific case of Netflix, Bloomberg backed up Apptopia’s analysis reporting that neither Disney Plus nor Apple TV Plus launches have impacted Netflix viewing.
Disney Plus went live in Australia and New Zealand on November 19 and will launch in the UK and Western Europe at the end of March 2020.