Bulochnikov, Weir, Gruner and Goldman will all expand their responsibilities under Shannon Ryan, president of content marketing for Hulu and general entertainment.
Disney’s President of Content Marketing for Hulu & General Entertainment Shannon Ryan has reorganised its Marketing, Creative and Communications teams.
This continues the reorganisation of Disney’s television studios following the purchase of 20th Century, Fox and its focus on its direct to consumer business.
Ryan, who oversees one of three marketing agencies established last November by Peter Rice, chairman of Disney General Entertainment Content, has centralised operations under four executives who are getting their roles expanded.
Naomi Bulochnikov, SVP, Communications & Publicity, ABC & General Entertainment, adds ABC News, Disney Television Studios, Freeform and Syndication to her purview, with respective leads and their teams now reporting into Bulochnikov.
Aaron Goldman, EVP (formerly SVP), Creative Marketing, ABC & General Entertainment, continues to lead ABC Entertainment’s Creative team. Additionally, Aaron will lead a Creative Center of Excellence (COE) for all brands including ABC Entertainment, ABC News, Freeform, Hulu Originals and Onyx Collective.
Erin Weir, EVP (formerly SVP), Marketing, ABC & General Entertainment, adds ABC News, Disney Television Studios and Syndication to her purview, with respective leads and their teams now reporting into Weir.
Barrie Gruner, EVP (formerly VP), Hulu Originals Marketing & Publicity, adds Onyx Collective to her purview with Spencer Peeples, SVP (formerly VP), Hulu Originals Marketing & Awards, reporting into Gruner. He will also lead an Awards Center of Excellence (COE) for all content brands in the portfolio.
Continuing in their current roles, reporting to Ryan, are Joe Ortiz, SVP, Marketing, Freeform, and Kristen Graham, SVP, Talent Relations.
Shannon Ryan said: “This new structure will allow us to break down silos so we can better support our teams and vast content portfolio. By unifying the marketing and PR areas across all of our great brands, we will establish clarity for our organization, foster greater collaboration and create even more opportunities for all of us to succeed. Please join me in congratulating Naomi, Aaron, Erin, Barrie and Spencer on their newly expanded roles. I’ve had the privilege of working very closely with these exceptional and thoughtful leaders, and know they will continue to foster an environment that will enable all of you to thrive, think big and do your best work ever… I’m confident that this new structure will give us the opportunity to increase our strength by allowing us to work more closely together across our agency.”