Users will be able to watch video clips from across Disney’s brands, create videos with Disney music , play Disney trivia, and collect and trade digital character cards in the app.
Disney will partner with TikTok to launch a limited time ‘Disney100 hub’.
The content hub celebrates Disney’s 100 years of bringing iconic entertainment to fans and will provide a range of new opportunities for fans to engage with Disney content within the app. As part of the limited-time activation, Disney fans will have the opportunity to watch video clips from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, collect and trade digital character cards in the app, and more.
A statement from TikTok said: “Beginning on October 16th, in honor of The Walt Disney Company’s 100th anniversary, we’re giving the passionate community of Disney enthusiasts on our platform a first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic, and memories come together.”
The social media app currently hosts more than 48 Disney-affiliated channels, which will all be participating in the four-week activation. The partnership aims to enhance Disney’s fan connection, especially with younger audiences, and cement its roots within the TikTok app.