TikTok's national and regional leaders will remain in their roles with their current responsibilities, reporting to Meyer, who will be responsible for the global business.
Disney’s head of streaming Kevin Mayer has resigned from the company to become Chief Operating Officer of ByteDance and Chief Executive Officer of TikTok, ByteDance’s mobile video platform.
Effective June 1, Meyer will report directly to ByteDance Founder and Chief Executive Officer (CEO) Yiming Zhang and will be charged with driving the global development of ByteDance, as well as overseeing corporate functions including corporate development, sales, marketing, public affairs, security, moderation, and legal.
In his role as COO, Meyer will lead music, gaming, Helo app, emerging businesses, and will serve as CEO of TikTok, leading the rapidly growing platform as it continues to build its global community of creators, users, and brands.
Mayer led Disney’s Direct-to-Consumer and International segment since it was founded in 2018 and oversaw the successful launches of ESPN+, Disney Plus and the integration of Hulu. During his career at Disney, Mayer also served as the Company’s Chief Strategy Officer and was instrumental in facilitating a number of strategic acquisitions, including the acquisition of 21st Century Fox.
Meyer will be succeeded by Rebecca Campbell, a 23-year Disney veteran. She has held leadership roles across the company’s media, international and parks businesses and most recently served as President of Disneyland Resort.
Commenting on his new role, Meyer said: “I’m thrilled to have the opportunity to join the amazing team at ByteDance. Like everyone else, I’ve been impressed watching the company build something incredibly rare in TikTok – a creative, positive online global community – and I’m excited to help lead the next phase of ByteDance’s journey as the company continues to expand its breadth of products across every region of the world. On a personal note, I’m thankful to the entire Disney team for the tremendous accomplishments we achieved together. I’m especially grateful to Bob Iger for his visionary leadership and mentorship over many years, and to Bob Chapek whom I greatly admire. As I begin a new chapter, I’m humbled by the trust Yiming and the Board have placed in me as we move forward with a shared vision of how to scale ByteDance’s growth.”
Yiming remarked: “Kevin’s wealth of experience building successful global businesses makes him an outstanding fit for our mission of inspiring creativity for users globally. As one of the world’s most accomplished entertainment executives, Kevin is incredibly well placed to take ByteDance’s portfolio of products to the next level. I look forward to working very closely with Kevin on our global development and the next chapter of the ByteDance story.”