The footage and images aim to offer a nostalgic journey of the UAE’s past under themes including memories of the nation’s founding father Sheikh Zayed, education, women empowerment, and traditional celebrations and crafts.
Telecommunications company Du is uniting with the National Archive to unveil rare historic footage and images in time for 48th National Day celebrations. Du and the National Archive are calling on citizens and residents to join in recollecting and sharing their UAE stories and remembrances as the country celebrates the significant occasion.
The exclusive glimpse into the past aims to unite the people as they exchange memories and admiration for their homeland on the National Day, which falls on December 2. The exclusive footage and images will offer a nostalgic journey under themes including memories of the nation’s founding father Sheikh Zayed, education, women empowerment, and traditional celebrations and crafts.
Speaking about the initiative, Abdulwahed Juma, Executive VP, Brand & Communications, du, said: “As part of the UAE’s 48th National Day celebrations, we must take time to pause and recall the rich cultural and historical heritage, customs, arts, and crafts that characterise the UAE. This is a special opportunity for us all to reflect on the wise visions of the late Sheikh Zayed bin Sultan Al Nahyan and the leaders of the UAE in the past and present. The main purpose of this initiative, which we proudly launched in collaboration with the UAE National Archives, is to inspire UAE nationals and residents to reflect on our past through a journey of nostalgic memories. The aim of this is to encourage them to share their stories and memories of the UAE, to take stock of the nation’s achievements, and to enable the future aspirations sought by our leaders with a will that knows no bounds.”
The National Archives are aligned to du’s efforts as the UAE’s cultural heritage will be shared in harmony with the objectives of the National Archives, which aims to preserve and document the special memories of the UAE and communicate the UAE’s important values to future generations.
As another key commemorative feature of du’s National Day festivities, the company held a ceremony at the du headquarters in Al Salam Tower, Dubai and DIAC on November 28.