The digital series, which will feature talks and live performances from emerging artists, musicians and poets, will start airing from October 2.
Dubai Media City has launched a new live show called DMC Amplify to promote local artists, share stories and engage the community. Radio star Big Hass will kick off DMC Amplify with Saudi Arabia’s hip-hop artist Molham next month.
The digital series will feature talks and live performances from emerging artists, musicians and poets that will be beamed across the nation on Facebook and YouTube Live.
Shot at startup incubator in5 at Dubai Production City, the first episode will go live on Friday, October 2.
Commenting on the new show, Majed Al Suwaidi, Managing Director of Dubai Media City, said: “Shining a light on promising new artists breaking through the region’s multibillion-dollar creative industry is something that everyone at our community cares strongly about. For close to two decades, we’ve endeavoured to showcase emerging talent and provide a platform for them to reach a bigger audience through an action-packed roster of annual events. DMC Amplify is a natural extension of this and we’re delighted to see it take flight.”
Big Hass remarked: “Working with Dubai Media City has a been a blessing because it’s always shown tremendous love and support to the UAE’s creative community. We all have a duty to support and amplify the noise around local artists and that’s why our collaboration is so important. This exciting new series will bring together amazing people with real stories to share about their struggles and successes. I can’t wait to get started.”