A daily show will be broadcast from the Dubai Media Incorporated studios starting in mid-January.
Dubai Media Incorporated has commissioned Ti22 Films, a Dubai-based production company led by producer Reim El Houni, to produce a daily TV show that will air at prime time on the entity’s flagship English channel, Dubai One.
The new lifestyle show will be showcasing all the must-visit events and experiences as well as uncovering some hidden gems. The show will welcome guests daily, offering some exclusive insights from the city’s trendsetters and tastemakers. Viewers can also expect interviews with high-profile delegates and celebrities.
The last local production on Dubai One was the successful Studio Expo, also produced by Ti22 Films. The new lifestyle show will be bringing back some familiar faces from Expo 2020, with established hosts such as Tom Urquhart, Katie Overy, Dina Butti, Aishwarya Ajit, Faris Al Raqqad, Nimi Mehta, Layne Redman and Louie Da Costa, with Amy Kitchingman joining the group. As well as the Studio Expo alumni, the show will have a stronger GCC and UAE mix, adding Duaa Al Toobi from Oman as well as UAE Nationals Maitha Al Awadi, Khalid Saeed, Yusuf Abdel Bari and Ahmed Al Falasi to the show. Viewers can expect regular guest co-hosts to join the troupe to add their thoughts to the discussions of the day.
The show will be filmed in Dubai and aired daily starting in mid-January from the Dubai Media Incorporated studios. It will offer a mix of studio discussions and guest interviews, as well as pre-recorded segments around town. Segments will include exploring everything from the latest trends to public initiatives to stories that impact daily lives.
Speaking about the show, Reim El Houni said: “When I moved to Dubai in 2007, I was fortunate enough to join Dubai One where I produced and directed the channel’s first locally produced show, the popular Out & About. To this day, I still meet people who remember the show for its content. Our goal with this new show is to have an even greater impact. I want people to tune in and discover things they didn’t know before about the city we live in. I have always loved Dubai One and to be back working with the channel, through my production company Ti22 Films, 16 years after that very first show feels great and like the beginning of a new era. I am excited to push the envelope and I am very grateful to DMI channel management for the trust they have in me.”
Most recently, Ti22 Films produced Studio Expo, a two-hour live show that aired daily to a global audience on Dubai One and Expo TV during Expo 2020 Dubai. The show featured top personalities from Presidents to Michelin Star Chefs to celebrities and dignitaries. Ti22 Films is also celebrating its 12th anniversary this week with an exclusive event featuring several leaders from Dubai’s media landscape as well as a retrospective on the company’s many achievements.
Reim launched her own production company, Ti22 Films, in January 2011, working with both corporates and broadcasters.
