Film and TV production house Icon Art Production (IAP) has announced an initiative to support and develop the local film and TV industry by offering 30% cash rebate on rental and production spends in the UAE. In phase 1, the IAP rebate programme supports small, medium and large productions in the UAE. The aim is […]
Film and TV production house Icon Art Production (IAP) has announced an initiative to support and develop the local film and TV industry by offering 30% cash rebate on rental and production spends in the UAE.
In phase 1, the IAP rebate programme supports small, medium and large productions in the UAE. The aim is to attract local and international production houses, producers and directors to make the UAE a production destination. IAP is offering an incentive to pay back clients through a loyalty programme that supports existing and new production houses, producers, directors and line producers, encouraging them to shoot in UAE.
Added benefits include no fees charged for script approval, assisting with shooting permits for public locations, production budgeting, supplier negotiations, assistance in obtaining permits, script approvals, visas, customs clearance on equipment, transport, sourcing experienced and professional cast/crew, offering studios and post production facilities at competitive rates and sourcing special rates with hotels. The rebate value for productions is in the range of $68,000.00 and maximum $950,000.
Production houses looking only to rent equipment get 30% discount for equipment on normal rates as per industry standards in the UAE, 15% discount on crew, 20% discount on transport, a bonus 30% cash rebate on equipment, crew and transport after completion of second rental and special discounts for long term rentals in the UAE. The rebate value for rental is a minimum of $2,720 and maximum $68,000.
IAP has worked on 25 feature films in the UAE including Darmiyaan, Ki & Ka, Bin Roye, and supported other productions with equipment, crew and transport such as Hera Pheri 3, Air Lift, Badlapur, Welcome Back, Happy New-year, Zalim Delhi, Sultanate, Bewakaoofiyaan, Lay Bhari, Super Nani, Bhai, master Piece, Heartless, Linga, Manal Nagaram, Ladies & Gentlemen and Samrajyam.
According to IAP Founder Zakir Hussain, every production is important and contributes to the local industrys growth.
He said: We believe in creative work, and we work with passion to deliver the best possible result to the project. We understand what is required to create quality content, to achieve a quality production and what production houses, producers, directors, DOPs and agencies and clients require to complete the productions.
He also added that Dubai Film and TV Commission has been a great support on script approvals, shooting permits for public and semi government locations and 24×7 standby support on any matters of productions in Dubai.