Under this agreement, Dubai Sports Channels will commence broadcasting the Dutch Championship Eredivisie matches in August.
Dubai Sports Channels, part of Dubai Media Incorporated, has entered into a strategic partnership with the Dutch Eredivisie Professional Football League, securing exclusive broadcasting rights to the league’s matches for the next three years. The deal reinforces Dubai Media’s dedication to bringing top-tier international sports content to its audiences and reflects its broader vision of fostering strong connections with regional viewers.
The agreement was officially signed by Abdul Rahman Amin, Director of Dubai Sports Channels, and Jan de Jong, CEO of the Eredivisie League. Also present at the ceremony were Salem Belyouha, CEO of the Media Content Sector, Hassan Habib, Head of Dubai Sports Channel and several notable sports analysts.
Starting in August, Dubai Sports Channels will begin airing Eredivisie matches, offering in-depth coverage that includes weekly studio analysis, expert commentary, and exclusive interviews with prominent coaches and players. The broadcasts will allow Arab viewers to follow renowned Dutch clubs such as Ajax Amsterdam, Feyenoord and PSV Eindhoven.
Salem Belyouha underscored Dubai Media Incorporated’s strategic commitment to closely tracking major international sporting events through Dubai Sports Channels, thereby highlighting global sporting developments. He further emphasized the strategic significance of this agreement in enhancing sports media content production and delivering it to audiences in line with global best practices. Belyouha stated: “This memorandum of understanding with the Dutch Eredivisie Professional Football League represents a substantial enhancement to Dubai Sports Channels’ positioning as the preferred destination for sports enthusiasts in the region. Through our coverage of the Eredivisie, we strive to deliver immersive viewing experiences and introduce the Arab audience to prestigious competitions renowned for producing many distinguished football icons.”
Abdul Rahman Amin, Director of Dubai Sports Channels praised the signing of the agreement, describing it as “a new step” in Dubai Sports Channels’ journey towards delivering comprehensive sports content that meets the aspirations of viewers in the Arab region. He added: “The Dutch Eredivisie is one of the most prominent football leagues globally, thanks to the high-calibre clubs competing each season and its role in developing talent, making it an ideal platform for young players to emerge internationally.” He further stated that obtaining the exclusive broadcasting rights demonstrates the capabilities of Dubai Sports Channels and their ability to reach a wide audience of football fans worldwide.
Jan de Jong, CEO of the Dutch Eredivisie Professional Football League, expressed his happiness about the partnership with Dubai Sports Channels, highlighting that it will enable the Dutch Eredivisie to extend its reach to football fans across the Arab region. He stated: “We are delighted to have a presence in Dubai, a city known for its keen interest in nurturing talent, which offers us an opportunity to enhance the Eredivisie’s prestigious status. The league has a rich history in football, having produced numerous internationally recognised sports talents over the decades.” He added: “We are proud of this agreement, which allows us to become part of Dubai Sports Channels, known for their extensive fanbase. This memorandum represents an ideal choice, enabling us to connect with a wide audience throughout the region.”
