ON.DXB will host filmmakers, music producers, videographers, animators and game developers, in addition to government agencies working to develop these industries.
Dubai Media City has announced the launch of ON.DXB, a new regional festival designed to support industry growth and talent development in the media, entertainment and content development industries. The event will be hosted at Dubai Studio City and feature a full programme of activities including live music, film screenings, video showcases, the launch of indie games and a showcase of technology, creativity and innovation used in the production of film, game, video and music.
ON.DXB will feature sessions, keynote talks, live pitches, workshops and panel discussions led by international experts and major companies across the film, game, video, and music industries. The festival will be held from 21-23 November 2019.
An initiative of Dubai Media City in cooperation with the Dubai Film and TV Commission, the new festival aims to stimulate business development and partnership building within the wider industry ecosystem and enhance Dubai’s status as a global and regional capital for major companies and talent.
ON.DXB will host industry participants including filmmakers, music producers, videographers, animators and game developers, in addition to government agencies working to develop these key fast-growing industries.
ON.DXB is an integrated platform that brings decision-makers, specialists, international companies and investors together with local and regional talent. The event also provides opportunities to stimulate partnership-building and technological and business development within the industries, while reaffirming Dubai’s position as a global and regional headquarters for major companies and talent.
Speaking about the event, Majed Al Suwaidi, Managing Director of Dubai Media City said: “The launch of ON.DXB comes as Dubai is named the Arab Media Capital for 2020. This emphasises the important strategic role of Dubai in elevating the regional media and entertainment sector’s status on a global level, through its state-of-the-art infrastructure and stimulating business environment for innovation and leadership.”
He added: “ON.DXB is an innovative model aimed at attracting and enhancing the best talent in the region. The event illustrates the role and vision of Dubai Media City in creating a conducive environment for major international companies through to startups in the media and entertainment sectors.”
Dubai Media City currently hosts more than 2,100 companies employing more than 25,000 professionals and entrepreneurs.
Jamal Al Sharif, Chairman of the Dubai Film and TV commission, added: “ON.DXB is an ideal opportunity to demonstrate Dubai’s achievements in these sectors to the world. Dubai has become a global hub for cinema production companies and many international film and entertainment companies, thanks to a number of strategic initiatives including a progressive legislative environment that inspires creativity and drives business facilitation.”
Al Sharif added: “ON.DXB will provide a platform for sharing knowledge and experience within content creation, production and distribution, as well as identifying best practices that support the growth and development of the industry. It will also offer an opportunity to explore areas of development in the regulatory and legislative environment, aimed at supporting the advancement of the media and entertainment sector, and encouraging innovative participation amongst stakeholders.
“It also enhances the ability of regional content and media professionals to remain at the forefront of trends and developments, while directly contributing to the future of these industries locally and regionally, in terms of advanced levels of excellence and global competitiveness.”
ON.DXB will explore ways to empower local and regional talent, promote Arabic content, and further support through access to advanced technologies, finance and a business environment conducive to growth.