This weekend’s match between Manchester City and Brentford will kick off at 6:00 pm UAE on Saturday, September 14, 2024.
Global technology group e& is preparing for a matchday takeover as Manchester City faces Brentford on Saturday, September 14, 2024, at the Etihad Stadium. The event will feature a variety of fan activations celebrating the speed and excitement of football.
One highlight of the takeover will be dynamic LED displays in the stadium, showing the speed of shots in real-time, allowing fans to see just how fast players like Erling Haaland are striking the ball. The event will also feature an e&-branded centre circle flag at kick-off, and young participants from City Football Schools will have the opportunity to walk out with the players, sporting e&-branded shirts.
In Abu Dhabi, fans will gather for a live screening of the match at City Challenge in Yas Mall, hosted by influencer FG. Attendees can also participate in speed-themed activities with the chance to win prizes. A live link-up between Manchester and Abu Dhabi will take place during halftime, where fans from both locations will compete in a joint quiz—a first for Manchester City.
e& views football as a key way to connect with its 175m subscribers across the Middle East, Asia and Africa, where the sport has a strong following. The 15-year partnership between e& and Manchester City has seen substantial success, both on and off the pitch, with the match day takeover further demonstrating e&’s commitment to engaging football fans globally.
The Manchester City vs Brentford match kicks off at 3:00 PM (6:00 PM UAE) on Saturday, September 14, and will be screened live at City Challenge, Yas Mall, Yas Island, Abu Dhabi.
