The platform has launched stores for digital influencers, ArabGT and Khlooode25 with more releases scheduled for the remainder of 2020.
Digital content creator platform Alfan has announced the launch of Alfan Souq, an e-commerce website for digital content creators and influencers to create, sell and fulfil branded products to fans across the MENA region.
The e-commerce website launched stores for popular digital influencers, ArabGT and Khlooode25 with more releases for other creators in the region scheduled for the remainder of 2020, including the Anasala Family.
With a following of 2.52mn for ArabGT, 2.78mn for KHloode25 and 8.64mn for the Anasala Family, Alfan Souq aims to assist and diversify further its creators’ revenue. Alfan generates a reach of more than 1.5bn monthly views on YouTube across its network of shows and content creators in the region.
Commenting on the launch, Alfan CEO and founder, Mohamad Fattal said: “We have witnessed the growth of content creators and the influence they have generated over the past decade in the region. We have seen our creators generate outstanding results for brands. With this said, the current climate with Covid-19 has surely had an impact on the advertising industry. Alfan Souq is an exciting endeavour that will amplify the creativity of the content creator space and diversify revenue for creators and influencers in addition to traditional advertising revenues.”
Alfan is based in Dubai and Toronto.