Through this partnership, customers of Emerald, Hekaya, Ahlan, e& Money, e& coins programme and e& Business will gain exclusive access to Arabic and Asian content.
E& Egypt has renewed its strategic partnership with the digital entertainment platform Viu, securing continued access to an exclusive catalogue of top Arabic films, Korean productions and Asian series for customers of Emerald, Hekaya, Ahlan, e& Money, the e& coins programme and e& Business. The announcement was made during GITEX Global 2025 in Dubai.
The renewal reflects e& Egypt’s commitment to delivering high-value entertainment experiences, following strong customer demand and positive feedback from the initial collaboration. The company emphasised that customer satisfaction remains central to its strategy and is a key driver behind the decision to extend the partnership.
The move also aligns with e& Egypt’s broader strategy to expand its digital services and enhance its entertainment offerings, catering to a wide range of audience preferences while adding value to its premium services. Through this extended collaboration, eligible customers will enjoy seamless access to Viu’s extensive library of Arabic and Asian content, supported by a high-quality streaming experience.
Samer Mourad, Chief Consumer Officer at e& Egypt, said: “We are committed to providing the best entertainment experiences to our customers, and our partnership with Viu adds significant value to our service portfolio.” He reaffirmed e& Egypt’s commitment to driving digital transformation by offering innovative solutions that blend cutting-edge telecom technologies with integrated digital entertainment services.
Samer Mazjoub, General Manager at Viu Mena, expressed his delight that the partnership and Viu’s content offering have resonated strongly with viewers in Egypt, and welcomed the renewal of the collaboration with e& Egypt. He added: “We’re pleased that Viu’s content slate truly resonated with audiences in Egypt. Renewing our partnership with e& Egypt is a natural next step, and we’re confident it will deliver even greater satisfaction and loyalty for e& customers.”
The partnership allows customers across multiple e& segments to enjoy a richer and more interactive digital entertainment experience, supporting e& Egypt’s mission to create an integrated ecosystem that combines connectivity, technology and digital content beyond traditional telecom services.
