In celebration of this milestone, ejunior launched a children's competition last month, where 20 winners will get the chance to attend the anniversary event.
E-junior, an exclusive children’s channel available on eLife TV, fully owned by E-Vision and a part of Etisalat, has completed 21 years in the UAE.
E-Junior is known for programming popular children’s TV shows such as Pokémon, Barbie, Lego Ninjago, and iCarly, and has developed a strong footprint across MENA countries because of its on-demand service.
Since its rollout in 2001, ejunior has consistently been rated as the most-viewed children’s TV channel in the UAE. It has also maintained its number one ranking in the children’s category on the eLife TV network in the region, according to Etisalat’s Television Audience Measurement (TAM) data.
Commenting on the success of the channel, Olivier Bramly, CEO of E-Vision, said: “E-junior prides itself on being UAE’s first children’s channel that has remained a favourite and the most-watched channel over the past 21 years. The brainchild of Etisalat, it is a dedicated brand created for children; has always raised the bar in providing great edutainment content for children; and has established itself as a benchmark for the TV industry. We look forward to taking ejunior to greater heights and celebrating more milestones in the years to come.”
To mark the occasion, ejunior launched a children’s competition last month where participants between the ages of six and 12 were required to log on to the website, upload a creative ejunior logo they designed, and answer two simple questions about the channel.
Twenty lucky winners will get the opportunity to attend the ejunior anniversary event and a chance to visit Infinity des Lumières, the immersive digital art space in the Middle East. They will also get to watch a new movie with their parents at Reel Cinemas in Dubai Mall. The entire event will be filmed by ejunior and broadcast on channel 333 and shared across ejunior’s social media channels.
