Prior to joining EditShare, Bacho was Senior VP of international sales at Operative, with a particular focus in growing sales and account management teams in EMEA.
EditShare has appointed Said Bacho as Vice President, EMEA (Europe, Middle East, and Africa). Bacho has a deep background in media enterprise solutions and will be responsible for executing go-to-market plans that enable customers to leverage EditShare production workflow solutions on-premise and in the cloud.
Speaking about the new appointment, Conrad Clemson, CEO of EditShare, said: “Said is well-positioned to guide our team, our customers and our partners to success and deliver the world-class experience EditShare is known for. We welcome Said’s leadership to the team, where he will continue to drive the adoption of EditShare solutions across EMEA.”
Prior to joining EditShare, Bacho was Senior Vice President of international sales at Operative, with a particular focus in growing sales and account management teams in EMEA. He has also held a number of similar roles with manufacturers, including Snell Advanced Media, Grass Valley, Imagine Communications and Avid.
Bacho added: “Our industry is going through an exciting transition and I look forward to working closely with EditShare customers and channel partners to help them successfully drive their businesses forward.”
Bacho’s appointment is effective immediately.