Its systems use EditShare FLOW media management and EFS storage solutions. which provide streamlined editorial workflows.
Editshare, a major supplier of creative and collaborative media workflows for storytellers, has announced a few of the successful projects it delivered in the Middle East for entities in Sharjah, Saudi Arabia and Dubai.
One of Saudi Arabia’s smart cities has deployed EditShare’s storage management solutions and workflow tools.
Commenting on the alliance, Rayan Nasser, Sales Director at UBMS, the systems integrator for the project, said: “Our customer, the largest smart city in Saudi Arabia, has some of the most advanced media operations in the Middle East, attracting and hosting world-class content creators and distributors. EditShare’s ability to integrate key editorial tools removes the bottlenecks of proprietary systems, enabling us to offer clients the full range of post-production services using their preferred creative tools, while giving them the reassurance of outstanding support from us as an EditShare partner.”
Sharjah’s Government Media Burea has also invested in Editshare to support production of video content and delivery over multiple platforms.
Each system sees EditShare FLOW media management and EFS storage solutions providing streamlined editorial workflows. With its open approach, the EditShare platform allows each user to support a mix of Adobe Premiere Pro, Avid Media Composer, DaVinci Resolve and other professional post-production tools within tailored workflows.
EditShare worked in conjunction with its local distributors, including United Broadcast & Media Solutions (UBMS), to design, install and support these two applications and their customers.
Of Editshare’s activity in the region, Said Bacho, EditShare’s Chief Revenue Officer, commented: “With a Dubai-based regional team in place, EditShare has established itself as a trusted vendor in the Middle East whose innovations have provided customers with a wide range of possibilities for integration with the editorial tools and production systems they want to use.
“Media companies demand multi-vendor workflows that can be tailored to their specific production needs,” added Bacho. “What is so attractive to our users is that we absorb the complex technical demands, eliminating bottlenecks and ensuring that the creative teams enjoy a seamless, intuitive experience – leaving them free to concentrate on making great content.”
