The project was produced in Dubai and then executed and filmed remotely, via live streaming, in Sydney, Australia.
Working closely with DDB Dubai and Abbott, electriclimefilms Dubai and Sydney teams collaborated to produce a campaign for Abbott’s Ensure and create two moving films directed by André Rodrigues.
Rodrigues and his teams worked with the DDB Creatives to create two stories that portray a touching testament on how family and loved ones stay together, even when they can’t be together.
The films feature the strong relationships that parents and their children build throughout a lifetime and the moments that keep them bonded during life’s challenges and throughout adversity. By spotlighting small moments that our protagonists’ families share, we find a narrative that is universally relatable and captivating, especially during these challenging times.
Though the brief called for a campaign marketed to the GCC regions, most specifically for the Saudi Arabia market, electriclimefilms was able to execute the physical shoot seamlessly and remotely from our Sydney production base in Australia.
By employing culturally relevant talent, wardrobe, art, set design, and more, the production team was able to achieve the film’s goals without needing to shoot it on location in the MENA region, especially since Dubai was under lockdown at the time.
“It was most certainly an interesting challenge to be able to achieve a culturally authentic portrayal, all the way from another continent. And with only a few days of pre-production, a downpour on set, shooting during a pandemic when businesses were closed or operating under limitations, sourcing and finding the correct props, equipment, talents, and more, proved challenging but definitely rewarding,” electriclimefilms said in a statement.