Under this partnership, Emirates customers in all classes can look forward to HBO Max hits on their in-seat screens.
United Arab Emirates airline Emirates has partnered with streaming service HBO Max to bring the premium content onboard the airline’s ice (Information, Communication, Entertainment) system.
It is the first airline in the region to have partnered with WarnerMedia’s streaming service. HBO Max is currently available only in the USA and Latin America. It is set to launch in Europe from October 26 and will be available onboard Emirates from November 1.
With this latest HBO partnership, Emirates’ customers in all classes of travel can access HBO Max hits on their personal in-seat screens, including the Friends: The Reunion, shown for the first time on an airline; Mare of Easttown, A Black Lady Sketch Show, and more.
Initially launching with over 160 hours of content from 31 shows, Emirates and HBO Max will gradually expand the content on offer.
Onboard, Emirates’ customers can find and browse the latest HBO Max content in a dedicated folder on ice. Those who prefer to plan their entertainment choices in advance, can browse all ice content on the Emirates’ website, and create a personalised playlist on the Emirates app, which can be synced with the ice system to immediately begin their movie or TV binge the moment they board the aircraft.
With over 4,500 channels of on-demand movies, music, TV shows, box sets, documentaries and more to choose from, Emirates’ ice continues to lead the industry in terms of quality and variety of content.
Catering to its truly global clientele, Emirates’ ice features content in over 40 languages.