More than 135 hours of content will be available exclusively on Emirates’ ice from July onwards.
Emirates airline has partnered with MBC’s streaming platform Shahid to offer premium content exclusively onboard its inflight entertainment system, ice.
This partnership makes Emirates ice the only channel to offer access to popular titles by Shahid Originals, aside from the streaming service’s own premium-subscription online platform.
From July 2022, all Emirates customers will get an extensive selection of over 135 hours of Shahid content from 15 shows. Programme subtitles also make the content accessible to an even bigger international audience onboard Emirates.
The newly added content from Shahid adds to the collection of Arabic content already available on Emirates with over 420 channels of audio and 170 channels of films and TV shows.
In total, Emirates’ ice inflight entertainment system, with over 5,000 channels, offers content in 40 languages to cater to its global customer base, with more than 4,000 hours of movies and TV, and close to 3,500 hours of music and podcasts.
Speaking about the partnership, Patrick Brannelly, Emirates’ Senior Vice President Retail, IFE & Connectivity said: “We are excited to welcome the world’s leading Arabic streaming service content onboard – so passengers can catch up on all their favourite entertainment inflight, just as they do at home. We look forward to growing the partnership and making even more of their popular shows and movies available to our customers in the future.”
Natasha Matos-Hemingway, Chief Commercial and Marketing Officer (VOD) at MBC Group, added: “We are extremely proud to partner with Emirates, an award-winning airline who, like us, is always striving to give the best to their customers. Emirates is our first airline partner, and their global footprint enables us to reach viewers from many new markets and broaden the reach of our shows and brand – there is no better match for our ambitions. We are excited to offer Shahid’s content for Emirates’ customers to enjoy, just in time for the busiest travel season of the year.”
Shahid’s original production Rashash will be streamed for the first time by an airline onboard Emirates. In addition, Emirates customers will be able to enjoy a broad range of exclusive Shahid Original titles and other hit MBC Group titles including Anbar 6, Hell’s Gate, Dor Al Omor, Nemra Etnein, Al Shak, Al Jedar Al Rabea, Rahn El Tahqiq, 2020, Bi Saraha Ma’a, Dofa’at Beirut, Aghani Min Hayati, Kaf w Dafoof, and Salon Zahra. Content originates from territories including the Kingdom of Saudi Arabia (KSA), Kuwait, Egypt, and Lebanon.
Prior to their flight, Emirates customers may browse through over 5,000 channels of on-demand movies, music, TV shows, box sets, and documentaries, create their very own playlist on the Emirates Mobile App, and sync it on board for a more personalised travel experience.