ESME is expected to close its fiscal year with a projected growth rate of over 67% of year-over-year content views.
Middle East-based esports and gaming solutions provider Esports Middle East LLC (ESME) has reported a 300% rise in revenue, driven by more than 16 brand campaigns run for brands such as Riot Games, Tencent, Moonton, miHoYo, Nvidia and Oppo.
With its growing list of contracted content creators, ESME is expected to close its fiscal year with a projected growth rate of over 67% of year-over-year content views.
As more companies sought to reach a wide gaming audience, ESME had over 16 contracted strategic agreements in 2021, ranging from full league operations to awareness campaigns for games and technology products in the sector. This year alone, over 1400 videos and branded content were made by its roster of more than 170 content creators, garnering a total of 280m views and 42m social media interactions.
ESME, founded in 2014, specialising in league operations, talent management, and broadcast. In the same year, the firm launched the region’s first Arabic esports news portal, esports-me.com, followed by its AI-powered esports competition platform, ArabEsports.com, in 2020.
ESME is also a majority shareholder of Arabia E-Advertising, an Influencer Marketing Agency, supporting its campaign profits with ROI-focused methodology.
Saeed Sharaf, Founder and Chief Executive Officer of Esports Middle East LLC said: “The Middle East games sector has evolved fast in recent years, becoming more than 16% of gaming’s global population. We owe this to several international firms investing in the region, and Esports Middle East LLC is delighted to work with them, bringing their product to Arab players and nurturing local talents as a catalyst for further growth.”